# Harry Potter publisher Bloomsbury tracks ahead of FY24-25 expectations on fantasy-fiction demand
Published: 2024-10-25
Category: Finance
Category URL: https://business.express/category/finance/
Meta Title: Bloomsbury Publishing Exceeds Expectations
Meta Description: Discover how Bloomsbury Publishing fiscal year 2024-2025 performance exceeded expectations with Sarah J Maas  blockbuster novels.
URL: https://business.express/harry-potter-publisher-bloomsbury-tracks-ahead-of-fy24-25-expectations-on-fantasy-fiction-demand/

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(Reuters) -UK’s Bloomsbury Publishing on Thursday said trading in fiscal year 2024-2025 will be ahead of current expectations, after posting a 32% jump in first-half revenue, driven by another round of blockbuster performance of Sarah J Maas’s fantasy fiction titles.

The publisher, best known for picking up J.K. Rowling’s Harry Potter series in 1997, has managed to attract a broader readership with “A Court of Thorns and Roses” or ACOTAR series author Sarah J. Maas’s fantasy-fiction novels.

The genre is gaining popularity among teenagers and adults alike through word-of-the-mouth recommendations on social media, including TikTok and Instagram.

The company reported revenues of 179.8 million pounds ($232.4 million), compared to the 136.7 million pounds it reported last year.

It expects to report revenues of 319.3 million pounds and pre-tax profit of 37.5 million pounds for the year ending Feb. 28, 2025.

($1 = 0.7735 pounds)

(Reporting by Yamini Kalia in Bengaluru; Editing by Sonia Cheema and Sumana Nandy)


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