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How To Trademark a Business Name

by Jackson B

If you have already started a business then you would have known about how to trademark a business name and get it registered. How to do this is very important because in this case it is not about just protecting your business but also making your name popular and familiar with all. You have to be careful while choosing a name for your new venture because you do not want to be stuck with a bad choice that might tarnish your image. Here are some pointers that can help you out when it comes to how to trademark a business name and get it registered.

A catchy or unique name will definitely help you out. It will attract customers and they will remember it easily. Also, an appealing name will attract investors too. Depending on the nature of your company and location, your state might require you to formally register a unique and catchy name for your company. Your trademark name is how your state identifies your company.

It is best if you can find a name that is similar to your existing business or services. This is one of the best ways to get a trademark registered. But if you cannot find a name that is similar with your existing services or products, then you have the option of registering your best alternative name. The name you finally choose should be simple, easy to remember and distinct from all other similar names.

Once you have registered your name, you have to look for a suitable web hosting company. Before proceeding, make sure that you choose a reliable web hosting company by carrying out a thorough search. You should find one that has a good reputation and offers reasonable package deals. Most reputed hosting companies offer unlimited domains, web design, domain forwarding and domain registration. Make sure that you choose a company that provides excellent customer support.

Next, you have to register your name in any professional Trademark Electronic Registration Organization (TEIR). The most common one is TMX. The process of registering a mark with the concerned office is known as “invention.” This means that you need to file your patent application with the office after preparing the invention specification, which outlines the claimed invention, including any description of the process, product or processes used to manufacture the item.

One of the simplest but effective ways on how to trademark a business name and protect it is through registration with an intellectual property organization (IPO). An IPO is a public corporation that allows you to purchase shares at a fixed price. A large number of businesses register their trademarks and domain names with the Public Patent Office (PTO). They then utilize their own lawyers to file legal documents to secure protection from competitors and others that may want to infringe on their trademarks. If your competitor is using your mark without authorization, you are required to immediately take measures to block such use. You may also be held liable for damages and penalties if you fail to stop the infringing activity.

How to trademark a business name does not end with purchasing a domain name from a trusted source. You must ensure that the mark is properly used in conjunction with the trade or service that you offer. It is also essential that you select a name that will easily be forgotten or mispronounced by customers. It is advisable to ask for recommendations from friends or business associates when it comes to selecting a name that is both unique and easy to spell and pronounce.

As mentioned earlier, how to trademark a business name is not limited to physical assets. Intellectual property, such as trademarks and domain names, are more difficult to secure legally. This is because in order to protect them, you need to first register your trademarks and domain names. This can prove to be quite difficult, given the many thousands of different types of assets. It is best to consult an intellectual property attorney who is familiar with the process and strategies that you can adopt to protect your assets. If you decide to do this on your own, you should become acquainted with the basics of internet marketing and find out how to protect your brands online.


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