Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
Business persons working in an office

New research by Raconteur reveals HR is vital to business purchasing decisions

 

One in five business leaders say at least 16 people are now involved in making purchasing decisions, with 68% of finance executives describing HR as one of the top five decision-making functions, according to a new report by B2B media brand Raconteur.

The study of 1,100 UK business leaders has uncovered a complex buying matrix when investing in goods and services. 

Before making a purchase decision, the report reveals that:  

  • 84% of business leaders say HR services and tech are involved in some way, from consulted to signing-off, on a wide range of products and services
  • 68% of finance executives describe HR as one of the top five decision-making functions, while more than half (54%) of marketing executives think the same. 
  • 64% of finance executives say that they regularly (every week) work with HR, while 57% of sales and 49% of operations say the same. 

Commenting on the launch of the report, Will Brookes, CEO, Raconteur said: “HR’s role in decision making can not be underestimated. If B2B marketers want brand-awareness and lead-generation campaigns to be effective, they can no longer afford to target just CMOs or single decision-making roles – HR must play a bigger role in conversations.”

David Kells, Director of partnerships, Raconteur, added: “The fight for engagement in B2B marketing has become increasingly difficult and the results from this research highlight one of the main contributing factors. Too many campaigns are born out of an obsession with an ideal buying persona, not a committee of buyers. It means that all too often the content produced by brands isn’t unique, relevant or helpful, and doesn’t target or reach the right people, making it ineffective. With a better understanding of HR’s role in business decisions, agencies can help clients build campaigns that deliver results.”