Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
How Does An Investment Planner Help You Manage Your Investments
How Does An Investment Planner Help You Manage Your Investments

96% of Gen Z entrepreneurs would turn down investment if morals and ethics aren’t aligned


Connectd study highlights ‘shift in focus’ for the next wave of business founders

London, 26th July, 2022: 96% of Gen Z entrepreneurs would turn down cash from a prospective investor based on moral and ethical objections, highlighting the importance of ESG credentials to new business leaders. That’s according to independent research commissioned by Connectd, the growth marketplace connecting startups with investors and advisors.

The study, conducted by Censuswide, polled 50 Gen Z entrepreneurs (aged 18-24) and 50 entrepreneurs aged 25 and over to discover the changing priorities between each group.

Commenting on the findings, Roei Samuel, serial entrepreneur, investor and CEO of Connectd, said: “This study demonstrated the shift in focus for the new wave of entrepreneurs, who are increasingly prioritising ethical and societal purpose when choosing their partners. This can only be a good thing for future business leaders, ensuring that ESG is at the forefront of company growth from now on.”

While funding remains the number one benefit investors bring, the study found that 80% of Gen Z investors value their network and connections, which drops to 63% for those aged 25 and over.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

More than half (58%) of Gen Z entrepreneurs consider an investor’s green credentials when deciding who to partner with.

Samuel added: “Investors must be mindful that their ESG credentials are under the spotlight like never before. They can make it a real point of differentiation when partnering with new businesses.”

The research also found marked differences in how entrepreneurs across the generational divide are searching for investment. The vast majority (82%) of Gen Z entrepreneurs are using online platforms to find potential funding, compared to just 65% of older founders, who tend to use more traditional routes such as friends, family and legacy networks. 

Latika Vij, Head of Investor Relations at Connectd: “The drive and dynamism of entrepreneurs doesn’t change across generations, but clearly there is an ethical and societal shift taking place. This puts extra onus on startup investors to put ESG initiatives at the heart of their strategy to attract new startups to their portfolios.”

The study also found a generational gap in the use of social media, with 72% of Gen Z founders using sources like Linkedin to seek investors and only 60% of founders aged over 25 doing the same.

Recent Post: