Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
smart city and wireless communication network abstract image visual internet of things SBI 3019851462 - Business Express
smart city and wireless communication network, abstract image visual, internet of things, mono blue tone .

Aerospike and AWS Deliver Real-Time Cloud Data Solution for Ad Tech


10 November 2021

Aerospike for Ad Tech on AWS accelerates and optimises adoption of hyperscale real-time data platforms essential to modern digital advertising

London, UK – Aerospike Inc. and AWS today unveiled a new advertising technology (Ad Tech) industry solution designed to accelerate and optimise deployments of the Aerospike real-time data platform on Amazon Elastic Compute Cloud (Amazon EC2).

Modern Ad Tech platforms race to buy, sell, and serve hundreds of billions, or even trillions of ads per day to the right customer. Workloads reach tens of millions of read and write events per second at or near petabyte scale. This scale of data use and throughput requires extreme and elastic capacity and predictable, linear, sub-millisecond performance.

The Aerospike real-time data platform enables organisations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. Aerospike for Ad Tech on AWS enables customers to accelerate deployments using an AWS Quick Start guide, reference architectures, customer examples, prescriptive benchmarks, and cloud managed services for Ad Tech companies running Aerospike on Amazon EC2 instances.

“Real-time data use is the lifeblood of digital advertising. Our real-time bidding (RTB) system has millions of ad requests per second, and we need low-latency access to lots of data to accurately respond to each one in milliseconds. If the platform fails to perform, scale or stall, advertisers instantly start losing opportunities and revenue,” said Ram Kumar Rengaswamy, SVP of Engineering at FreeWheel, a Comcast company. “The combination of Aerospike and AWS allowed us to build and optimise for the cloud, delivering an elastic, low-latency, automated and highly reliable real-time data platform that’s managed by just a single engineer.”

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Earlier this year, Aerospike unveiled the industry’s first petabyte scale database benchmark. Done in collaboration with AWS and Intel, the benchmark illustrates Aerospike’s sub-millisecond performance at petabyte scale on a remarkably small 20-node cluster—hundreds of nodes less than other databases for a savings of up to $10 million per application.

“Advertising technology businesses continue to see request volumes and throughput requirements soar, challenging infrastructure performance, maintenance and costs,” said Amit Shah, Principal – Product Management, Amazon EC2 at AWS. “As Ad Tech continues to push the limits of petabyte-scale and millisecond latency workloads, customers can use this solution for Aerospike on AWS to reduce capital expenditures, innovate faster, and accelerate deployments to get to market faster.”

Customers can subscribe to the Aerospike real-time data platform from the AWS Marketplace, and as part of the AWS ISV Accelerate Program. Amazon’s global field sales will co-sell and support both Aerospike Cloud Managed Services and customer-managed environments.

“Real-time and reliable access to data is table stakes in Ad Tech and many other industries. In addition to the scale, speed and reliability of the combined Aerospike and AWS platform, organisations also get the business advantage of being able to use even more data, from the core to the edge, for better real-time decisioning,” said Srini V. Srinivasan, Chief Product Officer and Founder, Aerospike. “As real-time data platforms continue to permeate more industries, companies that select Aerospike and AWS early in their lifecycle can confidently grow their infrastructure with linear performance at any scale without the need for replatforming down the line.”

For more information, please read the AWS technical blog about the solution and listen to the free webinar about how FreeWheel leverages Aerospike for Ad Tech on AWS.

About Aerospike
The Aerospike Real-time Data Platform enables organisations to act instantly across billions of transactions while reducing server footprint by up to 80%. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte-scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalised user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.

Recent Post: