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AI isn’t a one stop shop for all of HR’s problems, it will always require a human touch


Matthias Hansson Fredlund, Founder & CTO, Winningtemp

Human Resources (HR) has always been an important part of every business. It is directly responsible for the wellbeing and productivity of the workforce, ensuring that every employee has a healthy work environment which enables them to thrive. 

As a result of the pandemic, HR’s importance has grown even further. Nowadays, HR leaders are contributing towards the success and growth of the organisation by improving company culture and the employee experience. With the Great Resignation causing a real talent crunch for many organisations, the role of HR becomes more important and strategic. To remain successful and profitable, businesses must ensure they are able to attract and retain the best talent.

All of this is happening whilst we are witnessing workforces operating in a hybrid fashion.

This means that HR is able to take a top seat within the business and drive strategic change. To do this successfully, many HR leaders are turning to technology to help them. One of the technologies being used in HR is artificial intelligence (AI).

AI’s potential in HR

The potential of AI has been discussed for many years, with commentators predicting that it will transform many industries. HR is no different and AI will be vital to the HR department of the future, but it is also important to recognise that the technology isn’t a panacea to all of HR’s problems. 

AI cannot solve everything and for it to be successful it needs to be combined with personal human feelings about specific questions or challenges. AI will be useful in highlighting where certain issues lie and allowing HR to focus on what really matters, but a human touch will still be required to little bit deeper into issues to get the right nuances about specific topics and so on.

To make the use of AI within HR a real success, businesses should ensure they are approaching it with an employee-first mindset. If implemented in a transparent way and combined with real life experience, AI-enabled employee engagement platforms can be a powerful tool to improve the employee experience.

To do so, companies should follow focus on two areas:

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  • The employee experience

The employee experience encompasses everything from how businesses attract, introduce and develop their personnel to the wellbeing of each employee in the workplace, both mentally and physically. Many organisations are increasing their focus on employee experience as a result of the pandemic, which is positive.

However, just implementing these initiatives is not enough – businesses need to also ensure they are measured effectively. This is where AI can play a part. Real-time employee engagement can be measured through AI-enabled, automated “temperature measurements” utilising frequent employee feedback.

Through visualisation of the collected data, enterprises can gain an overall picture of how each member of their organisations is doing and then make adjustments to strengthen the employee experience. This strengthened experience will benefit the business because there is a clear link between profitability and the wellbeing of a business – it’s easier to retain employees than hire and onboard on a regular basis, and engaged employees are more likely to go the extra mile to support their business, making them a company’s best brand ambassadors. On top of this, a happier workforce leads to a better experience for customers.

This measurement also enables the HR department to report back its results to the board and prove that initiatives are working, which will increase the leadership’s buy-in. 

  • Making informed decisions

Another way that AI can be used is to enable HR leaders or teams to make sound decisions based on the data gathered from employee feedback. Real-time surveys are the best way to gain this feedback and Ai can be used to learn from employee responses to create sophisticated questionnaires used for the employee engagement and wellbeing feedback loops.

The insights that HR gets from these surveys are extremely valuable to the organisation when it comes to decreasing employee turnover. A well-designed survey, that is informed by AI, can help better understand the thought processes of the employees and help employers detect patterns associated with job dissatisfaction.

Another benefit of this is that it removes human biases and inconsistencies from the survey generation. Overall, an AI-enabled employee engagement tool helps to create a work environment that is more responsive to addressing each employee’s needs.

It is clear that there are real benefits to using AI within HR and there is no doubt that AI will be a vital part of any modern HR department’s toolkit in the future, but HR professionals should remember to combine it with a human touch to make it a real success.

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