Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
female hand with blue nail polish holding a tv remote and presses a button close up co SBI 310341072
female hand with blue nail polish holding a tv remote and presses a button close up co SBI 310341072

AvaTrade launches major multi-channel television commercial featuring world’s fastest man Usain Bolt

Award-winning broker has launched an exciting television advert with the greatest sprinter of all time!

Dublin, 21st October 2021 – AvaTrade, an award-winning online broker with millions of users, has today launched its exciting new multi-channel brand campaign, Be More Bolt. The television advert features global sporting icon and eight-time Olympic gold medallist, Usain Bolt – the company’s official Brand Ambassador. Produced in partnership with Huddle Creative, the 30-second advert will first be broadcast on Thursday 21st October across mainstream TV channels.

The commercial gives us an insight into what makes Usain Bolt, the fastest man in the world, tick, as well as what drives him to succeed and what inspires him to try new things, even after he’s left the track. He’s now a musician, a father and importantly, an investor. He wants the audience to “make the jump” and join him to trade online with AvaTrade, which is demonstrated by Bolt making the jump – from a plane. The advert is inspired by the exciting and professional nature of trading with AvaTrade and communicates that you can ‘Be More Bolt’ by signing up to AvaTrade.

Dáire Ferguson, CEO at AvaTrade, said: “We are thrilled to have produced such a fantastic brand campaign, featuring a wonderful television advert. We believe Usain Bolt is the perfect individual to star in this advert as investors and athletes have a number of similar characteristics. They need to be driven, quick to react, and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success.”

“What’s more, this year is a big one for us as we are celebrating our 15- year anniversary. We wanted to do something special to mark the occasion and this advert is part of that. This is an exciting step forward for AvaTrade.”

In August of this year, Usain Bolt, winner of 19 Olympic and World Championship gold medals, joined up with AvaTrade to become the company’s new Brand Ambassador. AvaTrade is dedicated to revolutionising the online trading industry by providing a trustworthy, innovative, educational, and user-oriented trading environment that empowers people to invest and trade with confidence. AvaTrade and Usain Bolt’s partnership is based on the core values that potentially make a successful trader as well as a world-class athlete: being goal oriented, self-awareness, dedication, training for success, and above all, uncompromising professionalism.

This television advert featuring Usain Bolt will enhance AvaTrade’s position as a gold standard, world-leading online broker that is focused on providing its clients with the best training, technology, risk management tools, and educational guides needed be successful while building a winning mentality to aid in their endeavours.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

To view the advert, click here

About AvaTrade

AvaTrade is one of the world’s largest, most regulated brokers. Regulated in seven jurisdictions and offering clients around-the-clock support and services in over 20 languages, the multi-award-winning organisation prides itself on its dedication to helping users to trade with confidence – regardless of their level or background. AvaTrade provides access to ultra-low spreads on over 1,250 trading instruments – including AvaOptions, MetaTrader 4/5 and its latest risk management tool, AvaProtectTM – through both its cutting-edge web trader and mobile app, AvaTradeGO. Providing its client base of more than 300,000 traders in 150 countries with a diverse range of trading options, catering to a broad variety of needs and appetites. Recently awarded No.1 Broker by The European, Best Affiliate Programme by International Investor and Best Forex Mobile Trading Platform App by Global Forex Awards, AvaTrade is an industry pioneer committed to creating a fair, enhanced user experience for retail clients.

For further information please visit

About Usain Bolt

Usain Bolt is the ‘World’s Fastest Man’ and a legend in the world of sport. The famous sprinter from Jamaica is a global icon, an eight times Olympic Games gold medallist and eleven times World Champion. He holds the world records in the 100m, 200m and 4x100m relay. His unparalleled athletic achievement combined with his personal appeal and unique style has won him fans all over the world and made him one of the most marketable personalities in the world today.

For further information please visit

Recent Post: