Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
iStock 1074983828 - Business Express
Sharing ideas concepts with papernote writing strategy on wall glass office.Business marketing and communication

Axiologik invests in new Design and Marketing heads to support continued growth

Leeds based technology consultancy, Axiologik, recently appointed Andy Ireland as Head of Design Practice and Rachel Mcelroy as Head of Marketing as they continue to grow their strategic leadership offer.

Andy’s appointment comes as Axiologik aims to continue offering a rounded value proposition for customers, helping to shape, design and deliver the most complex and business critical digital transformations. In order to complete this, the agency implemented a new Design Centre to deliver strong design capabilities, in particular focusing on strategic service design.

Joining as Head of Design, Andy Ireland, a former graphic designer, who most recently worked for Siemens PLM Software as a Lead Service Designer introducing, educating and building out Service Design and User Centred Design.

At Axiologik, Andy will set up the design practice so that the whole team can start to offer these services directly to clients. Previously, Axiologik has overseen the design process, but generally collaborates with partners to complete the project. Now, Andy and his team plan to grow this sector of Axiologik as they continue to offer full service digital evolutions to clients across the UK.

Speaking of his new role, Andy said: “I joined Axiologik for the opportunity to make real world impact happen, drive digital transformation, see and communicate the bigger picture and show and champion User Centred Design throughout the digital world. It feels like Axiologik wants to make great strides into the world of design to complement existing offerings. From the moment I began to interact with Axiologik, the team has been really keen, proactive and positive about all things design.”

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Joining as Head of Marketing, Rachel Mcelroy, has worked in the technology sector for over a decade and was previously at Cloud Gateway. She is part of the Yorkshire board of the Certified Institute of Marketing (CIM) as Vice Chair of Comms.

Rachel commented: “Axiologik is an unbelievable success story from Leeds having delivered some of the most impressive large scale digital services projects of recent years, including the Covid vaccination national roll out. I am delighted to join them at a pivotal time of growth and exciting new programmes of work that will impact society for the better.

Ben Davison, Co-Founder of Axiologik said: The hire of Andy and Rachel into the business allows us to increase our service offering to customers and build on communicating our value proposition and the Axiologik brand. They share our vision for focusing on what matters for our customers which enables us to keep supporting them to evolve to be the best version of themselves. Strategy and execution at speed has never been more critical to navigate challenging climates and the demand for digital delivery of services.

Axiologik’s ethos is to make digital make a difference. Their work combines both strategy and delivery, helping customers control costs, build resilience and create impact through digital.

Recent Post: