London, 20 January – Innovation consultancy, Ayming, is delighted to announce that England Netball Captain, Serena Guthrie MBE, will be joining its People, Performance, & Development (PPD) business. Serena will take on the role of Special Advisor and Coach to our PPD client base. 

Alongside Scott Ward, Partner: People, Performance & Development, Serena will be spearheading Ayming’s work with businesses and individuals looking to make changes within team culture with a vision to improve personal and team performance. 

Serena is no stranger to high-performance, making her England debut at just 17 years old. She is a Commonwealth Games Gold Medallist, current England Roses Netball Captain, and has over 100 caps playing for her country. 

As an elite athlete, Serena has a naturally instinctive approach to people coaching. She holds an ILM Level 7 Certification as an accredited people coach. She has excellent experience supporting individuals and teams to develop their personal, professional and organisational goals. 

“I’ve known Serena for several years now and am excited to welcome her to the team. She brings a wealth of experience operating at an elite level. Serena will be a fantastic asset to our clients, supporting us with people coaching, high performing teams, ED&I, and culture change.We look forward to working with her as she pursues another Commonwealth Games gold with the England Vitality Roses this summer!”

Scott Ward – Partner, People, Performance & Development 

“I’m thrilled to join Ayming at such an exciting time for its UK business. Ayming’s approach to people consulting, focusing on the individual and their role as a team, fits quite naturally with my own.”

Serena Guthrie – Special Advisor, Ayming & England Netball Captain