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Ayming welcomes Serena Guthrie MBE, England Netball Captain, as a special advisor and coach within its People, Performance, & Development business

London, 20 January – Innovation consultancy, Ayming, is delighted to announce that England Netball Captain, Serena Guthrie MBE, will be joining its People, Performance, & Development (PPD) business. Serena will take on the role of Special Advisor and Coach to our PPD client base. 

Alongside Scott Ward, Partner: People, Performance & Development, Serena will be spearheading Ayming’s work with businesses and individuals looking to make changes within team culture with a vision to improve personal and team performance. 

Serena is no stranger to high-performance, making her England debut at just 17 years old. She is a Commonwealth Games Gold Medallist, current England Roses Netball Captain, and has over 100 caps playing for her country. 

As an elite athlete, Serena has a naturally instinctive approach to people coaching. She holds an ILM Level 7 Certification as an accredited people coach. She has excellent experience supporting individuals and teams to develop their personal, professional and organisational goals. 

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“I’ve known Serena for several years now and am excited to welcome her to the team. She brings a wealth of experience operating at an elite level. Serena will be a fantastic asset to our clients, supporting us with people coaching, high performing teams, ED&I, and culture change.We look forward to working with her as she pursues another Commonwealth Games gold with the England Vitality Roses this summer!”

Scott Ward – Partner, People, Performance & Development 

“I’m thrilled to join Ayming at such an exciting time for its UK business. Ayming’s approach to people consulting, focusing on the individual and their role as a team, fits quite naturally with my own.”

Serena Guthrie – Special Advisor, Ayming & England Netball Captain

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