• After over 1,500 competition entries, small business insurance provider Simply Business has revealed the shortlist for the nation’s top ten punniest business names 
• A new study reveals that a third (28%) of consumers are more likely to shop at a small business with a witty or funny business name compared to those without
• Two thirds (64%) of people would also be more likely to notice a small or local business with a funny or witty business name
• To celebrate the wit, creativity, and humour of the nation’s small business owners, Simply Business will crown one standout business with the title of ‘Britain’s Best Small Business Name’
• Voting is now open until 5pm Tuesday 31 May, with the winner receiving £2,500 to help grow their business

26 May 2022, London – The UK’s top ten ‘funniest business names’ have been revealed ahead of a public vote to crown ‘Britain’s Best Small Business Name’ once and for all. 

With over 1,500 entries, a panel at Simply Business– one of the UK’s biggest providers of small business insurance – meticulously considered those with the wittiest and most memorable business names from across the UK before agreeing the shortlist. 

It’s now down to the public to crown the winner of the competition, which will see one business awarded a prize of £2,500 to help grow their business.

Voting is now open until 5pm Tuesday,31 May, and the winner will be announced on 7 June. 

Cast your vote here.

A witty or funny business name can play a big part in helping small businesses succeed, a new study by Simply Business reveals.

A third (28%) of people say they’d be more likely to shop at a small or local business with a funny or witty business name compared to those without, according to a survey of over 2,000 consumers by Simply Business. Furthermore, two thirds (64%) of people would also be more likely to notice a small or local business with a funny or witty business name. 

To celebrate the wit, creativity, and humour of the nation’s small business owners, Simply Business are looking to crown one standout business with the title of ‘Britain’s Best Small Business Name’.  

Small businesses are vital to local communities and people are noticeably preferring to shop small rather than at larger chains. Given the choice, nearly nine in ten (88%) people prefer to shop at small, local, or independent businesses when compared to larger chains, or a mixture of small businesses together with larger chains. 

Alan Thomas, UK CEO at Simply Business comments: “We see our role as more than an insurance provider – we’re champions for small businesses, so it only feels right to celebrate the creativity and personality of some of the best business names in the UK. It’s incredible the impact a business name can have on your business – not only are you more memorable butour research suggests customers are more likely to spend with businesses with witty names. 

“With close to six million SMEs across the UK, acting as the lifeblood of our communities and collectively providing trillions of pounds to the UK economy, the competition out there is fierce. A smart business name has never been so important.

“We’re incredibly proud to provide tailored insurance to over 800,000 creative and diverse small businesses and we’re here to celebrate the wittiest and best names in the UK. That’s why we’re on a search for Britain’s Best Small Business Name, with the winner receiving £2,500 to support their journey.”