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Career Masterclass announces launch of new platform

by jcp

Digital career development platform for black and ethnically-diverse professionals unveils exclusive mentor and STRETCH plus features

Career Masterclass, champion of career development for ethnically-diverse professionals and under-represented groups, which currently has a community of 11,000 worldwide, has today announced the launch of its upgraded platform, which offers a superior and personalised experience, increasing the support available to its users, providing them with the tools they need to propel their careers forward.

The new platform, which saw a six-figure sum dedicated to its development, combines existing resources with brand new features to further help Career Masterclass users develop in their chosen careers, overcome challenges, and manage transitions when they happen. Career Masterclass will also continue to host a wide range of content and tools, from advice to help individuals apply for new job opportunities or succeed in securing promotions, through to unprecedented access to industry experts sharing their invaluable knowledge and lessons learnt during their own careers.

Upon registration, professionals using the new Career Masterclass platform will be asked to complete a detailed and intuitive career assessment, describing where they are in their journey, as well as outlining their future goals and aspirations. Based on a user’s response, the cutting-edge software will recommend content, ranging from live monthly events and masterclasses, through to articles and workbooks required to pursue personal targets and succeed in reaching career goals. The recommended list will display as a personalised dashboard, individually curated to help professionals navigate their careers and attain new heights as they develop.

For the first time ever, professionals using the platform will now be offered exclusive mentor matching. Based on the user’s information on the career milestone that they are currently experiencing, they will be matched with a mentor who has experienced a similar challenge and successfully navigated it, further advancing their career. In addition to online communication with their mentors, users can also arrange in-person meetings to get the most of their mentor’s experience and knowledge.

Career Masterclass CEO, Bukola Adisa, says: “I am really excited about the launch of our new platform – it provides professionals with the content that they need to succeed and thrive in their chosen careers. We have invested significant resources, as well as dedicating a six-figure sum, to the relaunch of our platform and I am really proud of what has been achieved already. Not only have we significantly expanded our offering, but we are also improving user access to the invaluable team of experts and professionals that work with us, ensuring that professionals have the equipment they need to reach new heights in their careers”.

In addition to the dedicated mentor feature, the new platform will also see the introduction of STRETCH Plus, a communal network based on the success of the STRETCH conference. The new community will create a unique online environment that enables attendees and professionals to continue building connections and strengthening relationships far beyond the conference, as well as giving them access to a job openings section where demand is met as soon as it occurs.

Michael Loos, Product Growth Advisor at Career Masterclass, comments: “The new Career Masterclass platform is an invaluable resource which gives under-represented groups the support they need to thrive in their chosen careers. Career Masterclass already had a host of useful and educational content, with the new platform, it makes it easier for users to access this knowledge, seamlessly integrating it into their lives. When building the new platform, we wanted to give existing and future users access to a unique community that would enrich their professional lives and give them access to a wealth of new opportunities, and I believe that this is exactly what we have succeeded in creating”.

Subscriptions can be purchased monthly or annually, with Basic (free) members having access to a host of invaluable content and discounts on STRETCH conference tickets, while those subscribed to the Pro version (£15 /month or £149 /year) will also receive access to the dedicated mentorship feature, as well as career evaluation, personalised learning plans, full access to all masterclasses, unlimited access to live webinars, articles, replays and much more. A custom business plan is also available and includes team-wide progress reporting, discounts to STRETCH conference tickets and the opportunity to become a STRETCH conference sponsor.

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