Modern loungewear brand, Chelsea Peers, has announced the appointment of new Senior E-commerce Manager, Tereza Ktistaki, to support business expansion which has seen a 236% increase in e-commerce sales YOY.

With over eight years of experience in e-commerce and digital marketing, Tereza joins from Theory as the E-commerce Trading Manager where she was responsible for P&L management for the UK market across e-commerce, digital marketing, and e-commerce operations. Tereza also created and executed the performance marketing strategy for the brand and oversaw the expansion of the business into new European markets.

Prior to this Tereza held the position of Head of E-commerce at Ernest Leoty where she implemented a new website for the brand and launched new payment and shipping methods to enhance the customer experience.

Tereza Ktistaki, Senior E-commerce Manager, comments: “Chelsea Peers has grown at a substantial rate and there is a lot planned for 2022. I am delighted to be able to join at such a pivotal time for the business and look forward to bringing my experience in e-commerce and digital marketing to the team as I expand my knowledge in the pyjama and loungewear sector.”

Tom Pyne, Director at Chelsea Peers adds: “As Chelsea Peers continues to grow, Tereza’s experience working in fashion from an e-commerce perspective for almost a decade will be invaluable to the brand. The demand for quality loungewear is accelerating so we are really excited to see what new ideas she brings to the table and are delighted to have her join the team.”