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Active pumpjacks from oil wells are pictured at the Inglewood Oil Field, the largest urban oil field in the United States, from the Baldwin Hills Scenic Overlook in Culver City, California, U.S., March 10, 2022. Picture taken March 10, 2022. REUTERS/Bing Guan

“CirculOil is a great company for the future.” Why nearly 200 investors have pledged to eliminate oil waste and help save our planet 


CirculOil – the revolutionary oil management system that brings circularity and efficiency to engine lubrication – has smashed its £175,000 investment target, with some 200 investors contributing.

Using an innovative platform to track and trace all cartridges, CirculOil helps users to monitor their vehicle maintenance and allows them to control the waste oil on its journey through the circular ecosystem. CirculOil also reduces the time for operators during the oil change to just 90 seconds, resulting in a quick and clean maintenance process. 

Steve Goodier, CEO, CirculOil says: “This investment will be focussed on scaling the CirculOil solution, delivering the orders we are securing now and allowing us to bring quick, green, smart technology to industries where we can help address the environmental challenge.” 

The crowdfunding campaign remains live, and is open to the general public to invest and own a piece of CirculOil. Investment not only supports CirculOil, but investors can join in with their fight to protect the environment from future unnecessary waste. 

We caught up with a number of expert investors in CirculOil to find out why they’ve invested in the innovative waste oil solution. 

David Robertson, Chair, Enough Limited & Investor, CirculOil, says: “I am an investor in technologies that I believe can be successful and make a positive impact on the world. When I had the opportunity to learn about CirculOil, I was impressed that they were sourcing their technology from a very credible developer, and that the technology had been worked on before. 

“The team at CirculOil are a skilled and expert set of individuals and they can take this technology and turn it into something much greater than it would have been before. 

“We are now seeing the potential for oil circularity to really be impactful in a space that people probably don’t even know exists, such as compressors, ride on machinery etc., all of which need to be maintained to be efficient and increase performance, but as well as that, we can actually monitor, track and return the oil in a circular manner which has the potential to have an extremely positive impact as we all try to reach net zero.”

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Charles Cameron, Former Chief Technology Officer at Centrica & Investor, CirculOil, says: “To me, CirculOil is on the right track and a great company for the future.  I find the technology particularly interesting for this period of time, in which we are looking forward to taking hydrocarbons and using and reusing them rather than just using and losing them – which has been the general approach up to now. 

“In this sector we are guilty of simply taking a lubricant out, digging a hole in the ground or burning it, so the idea of actually re-refining the lubricant and reusing it is fascinating – it really is the thing to do today. 

“The market is ripe for this development and the technology is simple and easy to use, so what more can you ask for?”

Nick Elmslie, Former Chief Executive, BP Petrochemicals & Investor, CirulOil, says: “When I look to invest I really look for two things: firstly, is there a sustainable technology advantage and a real market for those things and secondly, any investment I make is an investment in people, and I have been impressed with the people at CirculOil who know this product and are going to take it forward. 

“The team is made up of people I am prepared to invest in. They understand their business and the market and they’re looking to make good progress – if anything, we’re slightly further ahead in terms of the quality of potential customers we are attracting. 

“CirculOil has already started talking to OEMs and the very nature of the targeting market and the other people we’re bringing on board is hugely impressive. It’s also been a great way for me to connect with my ex-colleagues and I am looking forward to working with the team.” 

Richard Boocock, Former Senior Vice President at Air Products & Investor, CirculOil, says: “The entire value proposition of CIrculOil immediately resonated with me. I have previously had responsibility for operations, maintenance and process planning that involves a wide variety of machinery of all shapes and sizes. I can imagine that anyone who looks after rotating equipment, machinery and systems that require lubricant oil will really see and welcome the opportunity to do it faster, better and cleaner with CiruclOil.”

CirculOil seeks to drive circularity and eliminate pollution from waste oil. The company has a patented cartridge technology and lubrication system that allows waste oil to be collected and re-processed effectively and safely. If you are interested in contributing to CirculOil’s mission to drive circularity and eliminate pollution from waste oil, then visit the Crowdfunding Page and take the next step by pledging your support. From there, CirculOil will provide key updates on the progress of the campaign, and outline where your support will contribute to. 

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