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Claims automation startup announces two senior appointments


Hannah Atack joins as Chief People Officer, and Vishal Madaan as Head of Customer Engagement to support recent growth 

London, 9th September 2022: – the fast-growth technology company automating claims automation for insurers – has appointed Hannah Atack as Chief People Officer, and Vishal Madaan as Head of Customer Engagement. is enabling innovation in the insurance industry by applying AI technology to the claims process. empowers insurers and their customers, delivering a near real-time decision on claims and a superior customer experience. By unlocking true end-to-end claims automation, insurers can improve efficiency and reduce costs. 

Roi Amir, CEO, said: “With these two senior appointments, we’re investing in our people and customers – our two most important stakeholders at“ empowers insurers through the use of AI and sophisticated data processing to resolve claims faster, providing a better customer experience for end customers, and improving efficiency for insurers. Our ultimate ambition is to become the global leader in claims automation. 

The team at are fundamental to the success of our business and its partners. Since the start of this year, has added 18 people to the team, and 11 people in the last three months alone. 

Hannah has a strong track record in enabling fast-growth companies to scale through a successful people function. Vishal brings great product and people management experience to the company, which will allow us to deepen the partnerships we have with our customers.”

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Hannah Atack joins as Chief People Officer with 20 years experience in HR and over a decade of working with tech startups, supporting business transformation and change strategy through HR. As CPO at, she will be supporting the business’ global scaling strategy to ensure it attracts, grows and enables the best talent. Hannah is passionate about helping startups and scaleups grow and reach their objectives and is a mentor at the Startup and Scale Up Club, where she leads weekly Q&A sessions as a global people, operational and talent expert.  

Before joining, Vishal Madaan was Director of Customer Success at Arkivum, where he managed client relationships and reduced customer churn by achieving a customer renewal rate of 95%. Vishal joins Sprout as Head of Customer Engagement with over 14 years of customer engagement and success experience in a wide range of IT businesses and startups. 

Hannah Atack, Chief People Officer at, said:The opportunity to join and deliver a highly commercial people strategy was too good to miss! I’m passionate about helping startups and scaleups grow by delivering a progressive HR and business transformation agenda.

I also found the value proposition really compelling. Sprout’s ultimate vision is to deliver a frictionless claims experience to everyone in the world. This vision has the potential to have a very real and positive impact on people’s lives, and I am thrilled to now be part of this journey.” 

Vishal Madaan, Head of Customer Engagement at, said: “What initially struck me about the proposition, was the efficiency of the technology at solving a problem that affects almost everyone across the world, at some point in their lives. Too often, many of us have a negative experience, because of a long drawn out claims experience. is already succeeding at making that process less painful and tedious than it used to be. It’s a great product and a great business that I am excited to be a part of.”

To date, the business has raised a total of £10.5 million in funding from Octopus Ventures, Amadeus Capital Partners and Playfair Capital. is a Techstars 2019 alumni graduate. has been shortlisted for three Insurance Times’ Tech and Innovation Awards for Best Technology Partner of the Year, Best Use of Technology Supplier for Customer Experience and Best use of AI. 


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