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iStock 1355307288
iStock 1355307288

Cloudways Partners with Leading WordPress Theme Astra to Help Businesses Accelerate Website Creation

July 2022: Bringing intuitive website design to its 1-click managed WordPress hosting, Cloudways has partnered with the team behind Astra, one of the most popular WordPress themes, to bundle an Astra Pro licence with each of its hosting plans at no additional cost.

Cloudways hosting already made it trivial to deploy a WordPress site on high-performance managed cloud hosting, with flexible 1-click add-ons for customers to choose from on their path to growth. Now, the Astra Pro theme — with its industry-leading web design features — complements the enhanced website building experience Cloudways offers its customers.

Astra Pro pairs well with the Cloudways cloning function, as digital agencies, businesses or creatives looking to experiment with different designs can freely and rapidly deploy fast, lightweight and highly-customisable WordPress sites compatible with all page builders. Customising everything easily is also extremely useful in the eCommerce world where A/B testing is key and minor improvements can yield huge ROI.

Why is theming so important for WordPress?

Every WordPress site uses a theme, and that theme affects more than just its appearance. It also has a significant impact on website performance, shaping load times through its design features and page structures. Files can be changed with custom code, but that requires technical knowledge, time, and commitment. Without coding, the theme is everything.

Sujay Pawar, creator of Astra, explains why theming is a mission-critical concern:

“Including Astra Pro licensing with every Cloudways hosting plan is a giant leap forward for businesses who want to do business online. Any WordPress theme, no matter how fast or well-coded, depends on quality web hosting to perform at its best. I believe Cloudways delivers that quality, which is why I am very happy with this partnership.

“Adding Astra Pro to the Cloudways platform provides everything a business needs to succeed. Fast, secure web hosting and a powerful, flexible WordPress theme. It’s an unbeatable combination!”

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Adding Astra Pro to the Cloudways platform offers a development route that’s almost incapable of producing a mediocre WordPress website. In one click, a user can create a WordPress site ready for intuitive code-free customisation using a carefully-curated range of layouts and visual elements. Within hours, they can have a high-quality branded site ready for launch on managed cloud hosting for WordPress with maximum speed and security.

Cloudways CEO Aaqib Gadit had the following to say about this release:

“Our mission is to make cloud hosting technology optimally simple to leverage, allowing digital agencies and developers to use it effectively without straying from their core businesses. Our new partnership with Astra furthers this mission by bringing Astra Pro licence to every Cloudways customer at no additional cost, making it even faster and easier for them to design and launch attractive high-performance WordPress sites. WordPress design just took another leap ahead, and we’re particularly eager to see what businesses do with Astra Pro’s superb range of features.”

Astra Pro + Cloudways: key benefits for WordPress users

  • Pro theme features at no additional cost. With an Astra Pro licence regularly going for $59, this addition adds to the immense value of Cloudways hosting. Astra Pro add-on comes free for a year for unlimited websites, it’s easy and saves users time with 1-click functionality on the Cloudways platform.
  • Strong compatibility with leading site builders. Astra pairs perfectly with top website builders like Elementor in addition to the default Gutenberg, providing 180+ great starter templates to meet wide-ranging requirements.
  • Open-source freedom with closed-source ease. With our Astra Pro bundle, Cloudways offers the best of both worlds: all the customisation options of WordPress plus the slick launch processes provided by systems such as Shopify or Wix.

How Cloudways improves WordPress development

WordPress was developed to make web development easy for those of all skill levels, which fits perfectly with the central goal of the Cloudways platform: removing the hassles of web hosting. Cloudways hosting makes it extremely easy to create, secure and update a WordPress site — and now the bundled Astra Pro features will make it just as easy to optimise its design.

Businesses eager to draw out the full potential of the WordPress platform — to ideally represent their brands, perhaps, or increase their WooCommerce sales — can use Cloudways to make it happen. To learn more (and start their free trials), they can visit the main Cloudways site or contact the Cloudways support team for further information.


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