Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
iStock 1419264604 - Business Express

Cost-of-living crisis compromises Cupid – 13% of Brits will not celebrate Valentine’s Day this year

Hawk’s customised survey tool illustrates value of pre-planning campaign insights and research studies 13% of Brits will not celebrate Valentine’s Day this year on account of the cost-of-living crisis while, of those people marking the occasion, 65% plan to reduce their spending.

This is a key finding of the latest consumer behaviour study undertaken by Hawk using its Hawk Surveys technology and illustrated in the attached infographic. 

Hawk Surveys is an in-built research tool that enables the omnichannel advertising platform to provide customised research for clients. This includes bespoke projects on specific industries and brands to provide pre-planning campaign insight, as well as measurement to determine the impact of a campaign on metrics such as brand awareness, brand perception and the intent to make a purchase.  

In addition, Hawk undertakes seasonal surveys with the tool. The current Valentine’s Day research also found that 55% of British people plan to spend £25 or less this year – although 6% say they will splash out more than £100. And, despite the current financial squeeze, 40% reported that their main criteria for gifts was quality, compared to 28% who said price was more important.

Flowers and chocolates are the most popular purchases, with 30% of people planning to buy these as presents. This was followed by dinner at a restaurant (21%), clothing (9%), perfume (8%), a weekend away (8%) and jewellery (6%).

The study was carried out between 21 December 2022 and 15 January 2023; the Hawk Surveys tool sent automated digital questionnaires to 910 British people.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Chris Childs, managing director at Hawk UK, says: “Part of our commitment to the brands with whom we work is to ensure their media activity is aligned with their core KPIs and objectives, as well as the wider external environment. We built Hawk Surveys to deliver vital insights around audience behaviour and to maximise ROI. The current Valentine’s Day study puts figures on how much the financial situation is beginning to bite and illustrates the value of integrating research with advertising campaigns.”

Hawk Surveys enables advertisers to measure the impact of their activity across mobile, audio and digital out-of-home (DOOH); comparing the results determines the contribution and the optimal weighting for each channel in cross-channel campaigns.

Hawk Surveys also complements Hawk’s footfall tracking technology In-Store Impact, which measures incremental store visits in real-time, again across mobile, audio and DOOH. Brands and retailers can optimise marketing spend across multiple channels as a result.

Building the survey technology into the DSP makes it readily available for all Hawk customers, whether they use the self-serve option or Hawk’s managed service.  The integration also ensures results from the study feed directly into the platform and can be used for campaign optimisation.

Valentines Day 2023 infographic FINAL - Business Express

Recent Post: