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Deko acquires integration specialist as it steps up growth plans

London,: Leading retail finance platform Deko, has today announced the acquisition of technology services provider Imegamedia in order to expand its service offering and integration experience for its partners.

The deal, which includes 100% acquisition of the Imegamedia Services Ltd and TrueInnovation Ltd businesses, will enhance Deko’s integration service; paving the way for accelerated growth. All of Imegamedia’s existing partners will continue to receive the same high levels of service as part of the deal and will also have access to new and enhanced features.

The deal will provide Deko with expanded integration capability, providing merchants a same-day installation service and their customers faster access to Deko’s unique multi-lender platform.

Over the past 10 years, Imegamedia has become a market leader in Retail Finance technology integrations, supporting over 15 finance providers, 500 merchants and processing c.£400m of new lending requests annually.

The acquisition comes following announcements about new Deko partnerships with NewDay, SNAP and ZIP, all of which have been integrated into the Deko platform in recent months.

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Mike Dawson, CEO of Deko commented: “We are excited to welcome the Imegamedia team, along with its hundreds of partners, to Deko. We have partnered with Imegamedia for a number of years and have been consistently impressed with its service model, technical standard and integration promise. Imegamedia’s business model is strongly aligned to ours and we believe we can achieve more for all our stakeholders as a combined and focused group. Delivering Imegamedia’s market leading onboarding experience into the Deko platform is an essential investment and underlines our commitment to making immediate, lasting and valued connections across our ecosystem.”

Maxine Moon, MD of Imegamedia and TrueInnovation commented: “We are thrilled to be joining the Deko business. Our ecosystems are very similar, we are motivated by the same purpose and share the cultural commitment to service excellence and innovation. Imegamedia has been built over the past 10 years to simplify access to ecommerce financing solutions and we are excited to be incorporating our unique integration solutions into the Deko platform. All of Imegamedia’s existing partners can look forward to the same consistent level of service and an exciting roadmap of future enhancements.”

About Deko:

Deko is a leading point of sale finance platform in the UK. Since its inception in 2010, the business has pioneered a number of industry firsts across the UK payments landscape and is well positioned to help more merchants participate in the growing retail finance market. Deko partners with a wide range of financial service providers to maximise access to finance; generating higher acceptance rates (vs single providers) and proven sales conversion uplifts as a result. Designed from the ground up for automated online lending, Deko provides services to lenders and merchants to enable them to instantly offer credit as a payment option across all sales channels. Deko has on-boarded over 1,700 merchants and works with a growing number of lenders, including Zip, Snap and NewDay, to provide lenders, merchants and customers with simple, easy and accessible finance.


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