Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
2021 10 14T053228Z 1 LYNXMPEH9D06E RTROPTP 4 PUBLICIS GROUPE RESULTS
2021 10 14T053228Z 1 LYNXMPEH9D06E RTROPTP 4 PUBLICIS GROUPE RESULTS

Digital ad demand helps Publicis hike 2021 growth outlook


By Milla Nissi

(Reuters) – French advertising group Publicis raised its outlook for 2021 on Thursday as a global shift towards digital media and e-commence helped its third-quarter organic growth exceed market expectations.

Demand for digital advertising helped Publicis, which has sought to attract new customers by promising targeted campaigns based on large pools of data, return to organic growth this year for the first time since before the coronavirus pandemic.

Publicis, home to ad agencies such as Leo Burnett and Saatchi & Saatchi, said it had also benefited from new business wins during the third quarter, including Walmart and Planet Fitness.

The world’s third-largest advertising group behind Britain’s WPP and U.S.-based Omnicom now expects organic growth of 8.5% to 9% this year, up from a previous 7% forecast.

“The continued outperformance of our data and tech capabilities once again demonstrated our ability to capture a disproportionate share of the shift in client investment towards digital media, commerce and DTC (direct-to-consumer),” Chief Executive Arthur Sadoun said in a statement.

Its digital business Sapient reported 20% organic growth in the United States, which is Publicis’ biggest market and the source of more than half of its revenues, with data company Epsilon 13% above last year’s level.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

“Epsilon’s potential for development outside the U.S. is very interesting,” Sadoun told reporters when asked about the unit’s dependency on its home market.

“We have a small base today (internationally), between 5 and 8% of revenues … but this base is already growing at 40% over the first nine months.”

Underlying sales in the United States grew by 10.9% in the quarter, while Asia-Pacific posted 12.5% growth. Sales in Europe rose by 10% from last year and regained pre-pandemic levels.

At group level, underlying sales rose by 11.2% to 2.6 billion euros ($3 billion) in the third quarter compared with the same period last year, and exceeded 2019 levels by 5%.

Analysts had expected organic growth of 7.8% for the quarter, a company-provided consensus forecast showed.

($1 = 0.8643 euros)

(Reporting by Milla Nissi and Valentine Baldassari in Gdansk; Editing by Alexander Smith)

Recent Post: