Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online
New York, 22 September, 2021 – Emplifi, the leading unified customer experience platform, today announced the acquisition of Go Instore, a UK-based live streaming video platform. Go Instore enables video-powered retail by connecting online customers with data driven, product-matched in-store experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach – meeting customers, wherever they are.
With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands. Today more than ever, brands need the ability to deliver livestream shopping experiences, as well as provide stand-alone livestream solutions to enable them to build faster connection-to-conversion experiences for their audiences. Live video can be used to provide customers with a number of personalized services, including sessions with virtual stylists, fashion consultants, product experts or sales people — or use it to host one-to-many streamed video events from your own website or via social platforms such as Facebook, TikTok, Instagram and Twitch for product launches, seasonal campaigns or influencer marketing promotions.
“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan. “This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”
“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, Co-Founder, Go Instore. “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, Co-Founder, Go Instore.
Go Instore, a London-based start-up, has 60+ employees and more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewellers, Samsung, HP and many more.
Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!
By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.
With the addition of live streaming video technology, Emplifi continues its fast-paced go-to-market strategy. Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies, Emplifi’s acquisition of Go Instore helps strengthen its position as a CX leader and provides brands with an end to end platform for social marketing, social commerce and omnichannel service and care.
About Emplifi:
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
About Go Instore
Go Instore, an Emplifi company, connects online customers to product-specialised, in-store experts. We use HD live video for an immersive, data-driven experience that transforms cultural chaos and uncertainty into safe working environments for staff. Go Instore strengthens Emplifi’s omnichannel approach through our leading-edge video technology, giving brands the chance to meet customers wherever they are. For more information, visit www.goinstore.com
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.
