Digital experience and performance agency, Enjoy, has officially appointed Lauren Castagni Mote as Head of Insight & Strategy. Lauren joins Enjoy during an exciting growth phase, as the agency further strengthens its strategic offering.
Lauren’s career began at Universal Music in a fast-paced marketing role — where she worked with a number of acclaimed artists such as Take That, Sam Smith and The Rolling Stones. She furthered her strategic experience in consultancy roles for retailers and start-ups before moving agency-side where she held senior positions at IMA-HOME and Live&Breathe. She’s worked across a number of sectors including finance, technology, FMCG and travel for international clients including Royal Canin, Kraft Heinz, Dufry, Carlsberg and Novuna.
In her new role as Head of Insight & Strategy, Lauren will tap into Enjoy’s extensive research and insight capabilities, using her skills and experience to fuel creativity, solve client challenges and deliver impactful digital strategies, aligned with client objectives. At the same time, she’ll be guiding the growth of Enjoy’s Insight & Strategy function; an integral component of the agency’s digital offering.
Lauren said of her appointment: “I’m thrilled to join the team at Enjoy. The agency has a long track-record of delivering successful digital projects for its clients, but the ambition it has to grow and evolve further matches my own. The business is on the precipice of an amazing transition, and I’m excited to be a part of it.”
Si Muddell, Growth Director at Enjoy, commented “I’m super excited to bring Lauren on board. We have two key strategic principles at Enjoy, wedded into the foundations of our brand:
- There are no prizes for guessing, so we put data-driven insight at the start and heart of everything we do
- Strategy without action is a daydream, action without strategy is a nightmare
“In her role as Head of Insight & Strategy, Lauren will help us put these principles into practice. Her infectious growth mindset, coupled with her client focus and her drive to continuously learn and develop make her a brilliant addition to the team.“
With clients including Northern Trains, Sherwin-Williams (Ronseal, Valspar, V&CO), Age UK and Nisa, Enjoy’s mission is to transform and grow businesses digitally, ethically and sustainably, and to forever challenge expectations about what digital can deliver.