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UK-based tech company, Ethical Social Group, has appointed Rhonda Alexander as the new Chief Executive Officer and Louise McCarthy as Board Chairperson for its innovative dating app, Fluttr, ahead of its official launch this autumn.

Ethical Social Group was created with a vision to transform the landscape of social media forever and give people a positive experience, with the safety and control they deserve. The company is rebuilding social platforms by taking all the great parts that are fun, exciting and helpful, and putting them in a trusted space within the apps it is developing.

As Ethical Social Group moves into the future of online connections with its new app Fluttr, the company is delighted to announce the appointment of two powerful women as co-founders and as part of the group’s senior leadership team.

New CEO Rhonda Alexander, who is also a Board Member of Ethical Social Group, is a native New Yorker who now lives in central London. She earned an MPhil in Sociology, Politics and Economics of Development at the University of Cambridge, and has a wealth of experience operating in different global markets.

Rhonda served as International Director and Senior Vice President of World Congress in the ‘90s driving its expansion into Europe and Asia. She is also the Co-Founder of The Chemistry Club, forging business connections for members fundamentally powered by the chemistry between people. She led initiates aimed at bringing together top venture capitalists, investors, government ministers, industry leaders and screened technology sector entrepreneurs, and also helped launch The Climate Change Forum and Networking Master Classes.

Her more recent roles have included Chief Connections Officer at The WealthiHer Network, Partner at The Ballistra Group and Advisor at Cherry London.

In 2016, Rhonda founded The Maven Group, offering consultancy and advisory services at board and shareholder level specifically to start-ups, SMEs and non-profits. As a fierce advocate for diversity, inclusion and equal opportunities, Rhonda currently serves as a board member for a number of not-for-profit organisations, including Perform Workshops, Rambert and is supporting the establishment of the She’s That Woman Foundation.

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Rhonda, whose appointment as CEO became effective as of 1st June 2021, said: “I am thrilled to be stepping into the role of CEO for this exciting new digital platform grounded in purpose, with the ability to affect real change and have meaningful social impact. Fluttr represents an opportunity to bring together all of my experience in curating meaningful connections to help shape building everything that a dating app should be. Fluttr will be a fun and safe space where people can be their authentic selves and find what they are looking for. I can’t wait to help introduce Fluttr to the world!”

Appointed as Chairperson of the Fluttr Board is powerhouse Louise McCarthy, a widely recognised award-winning industry leader, who champions results-driven, innovative and ground-breaking transformational work with businesses and organisations of all sizes.

Currently serving as a CXO board advisor and Non-Executive Director for companies such as Recognise Bank, Louise has guided numerous complex organisations through creating their Global Digital IT transformation strategies. Louise is a renowned architect at board level for her strategic design of complex technology and digital transformational policies which enable multifaceted organisations to align their digital transformation plans with their commercial business objectives. Louise’s background in finance powers her deep ability to see the wider picture and inject commercial creativity into the process. Louise is a role model for women in tech across industries.

Louise, whose appointment as Board Chairperson for Fluttr became effective as of 1st April 2021, said: “I am thrilled to be taking on the position as Chairperson of the Board for Fluttr. Having worked for many established, corporate businesses, I relish the opportunity to join the company at this exciting time of growth and expansion. I look forward to working closely with the team and its stakeholders, as we together deliver an app anchored in a safe ecosystem that will represent the new benchmark for online dating.”

Fluttr is an exciting new dating app launching in 2021 with integrated ID verification required to join so that members really are who they say they are. It will create a community of members who feel safe and protected, wherever they are on their dating journey, as they seek out the chemistry of connection.

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