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international business concept with businessman on city skyline background with networ SBI 301985848 8
international business concept with businessman on city skyline background with networ SBI 301985848 8

Five ways businesses can attract and retain staff

By Jenny Arrowsmith, employment partner at law firm Irwin Mitchell

The CBI has predicted that UK businesses face up to two years’ of labour shortages. The combination of world-wide supply chain problems, additional ‘red tape’ caused by Brexit and the loss of many EU workers make this a particularly challenging time for businesses. And, despite the lifting of most restrictions, we are still in the midst of the COVID-19 pandemic: the number of people becoming infected each day is on the rise, resulting in people having to self-isolate.

The pandemic also seems to have changed the way many workers think about where and how they work. We’ve seen a wave of resignations which have acerbated skills shortages as people move to roles that offer them better terms and conditions.

What can be done?

  1. Find out why people are leaving

If you’re seeing an exodus of people from your workplace, do you know why they are moving? Is it about pay? Or are they unhappy with other elements of the working environment? You won’t know the answers to these questions unless you ask. Exit interviews are helpful, but not everyone is willing to be honest about their reasons for leaving during a face to face interview and it can be helpful to ask them to complete a short survey as well (or instead of) having a meeting.

Once you have this information, you can ascertain whether there are any trends emerging and decide whether you can do anything to reduce the numbers of people leaving.

  1. Conduct employee surveys

Conducting regular surveys is a good way to test the pulse of your organisation and may help you to identify and resolve issues at a early stage. Staff will usually only answer surveys honestly if a) their responses are confidential b) you don’t ask too many questions and concentrate on the important stuff and c) they have faith that the business will actually listen to what they say.

You must be willing to share the results and explain what steps your organisation will take to make changes and how long you expect this to take. This requires open communication.

  1. Invest in training

Make sure that you staff know how you can help them improve their skills and progress within your organisation. Upskilling staff through training and development courses will help them to keep up to date with new and emerging technologies and the skills required in their role.

Investing in comprehensive training programmes is also a great way to educate new employees who might lack experience in manufacturing. If you pay the Apprenticeship Levy, make sure that you are using your fund and staff know that it’s available to experienced and older members of staff and isn’t limited to school leavers or new graduates.

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It might be helpful to also set up a mentorship scheme which matches experienced workers with new recruits. This can help bridge knowledge gaps and help more inexperienced staff feel supported.

  1. Up-skill line managers

Line managers have an important role in setting the tone of the organisation. Some are naturally good at handling people and having difficult conversations, but many aren’t. If you help them to improve they will be better placed to deal with issues promptly and prevent many from escalating.

  1. Improve your recruitment process

Businesses are competing against each other to fill vacancies and you need to think carefully about what your organisation can offer that others don’t. Attracting staff isn’t just about the amount you pay them. What other benefits do you offer? Do staff get subsidised meals in your canteen? Do they receive discounts on your products? Do you provide additional paid days off (such as wellbeing days)? Is the training you provide head and shoulders above that provided by most of your competitors?

Make sure that your recruitment process is efficient and friendly. If it isn’t candidates may be put off working for you and may turn down your offer if they already have another one on the table. Good candidates are always in high demand and will often have more than one job offer to consider.

Your offer letter should be modernised and written in plain English. Aim to combine the basic facts of the job with a welcoming tone. Let the candidates know when you expect to make a decision and get the offer letter out quickly and delivered by email. Invite the candidate to come back to you if they have any questions about the offer or anything else about the role and make sure that you are available to discuss any issues they do raise promptly (and preferably by telephone).

One other point is to recognise that we all have biases and personal experiences that lead us to think in ways that are automatic. We tend to gravitate towards people who are like us (affinity bias) and look for evidence that tends to confirm what we already think (confirmation bias). That’s a problem when it comes to recruitment. Interviewers need to base their decisions on evidence rather than generalising and learn to recognise their own unconscious biases.

We can help

We have a suite of ‘back to basics’ training for line managers which are designed to give managers the tools they need to proactively manage the key employment law issues they encounter in their day to day lives, identify key risks and know when to raise these with HR at an early stage.

The online format means that modules can be accessed at any time and completed at each manager’s own pace – perfect for busy schedules. Most modules come with an accompanying workbook allowing managers to put their knowledge into practice.

As there’s no limit on the number of managers that can access the modules once purchased, this is a cost-effective option for you to upskill line managers. The training would also be suitable for junior HR professionals.

We also offer unconscious bias training to help interviews find the best candidate for the role.

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