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iStock 1326153721
iStock 1326153721

Former Tractable executive joins as Chief Executive Officer

London, UK, 24th February, 09:00am: – the insurance technology company reimagining the insurance claims process – has appointed Roi Amir, former Tractable executive, to the position of Chief Executive Officer. Niels Thone, Co-Founder will step down as CEO, taking on a new role at the company as Chief Growth Officer.

Sprout’s vision is to help over 100 million people with their insurance claim by 2030. It has developed proprietary computer vision and natural language processing (NLP) technology to deliver a frictionless, end-to-end automated solution, from the moment a claim is received to the final settlement. The technology is used by some of the world’s largest insurance companies, including Zurich. It is designed to make the insurance claims process fast and efficient for end customers, at a time they are most vulnerable, for example, after being diagnosed with a long term health condition.

Roi has an impressive track record of leading large global software teams developing B2B software products.  He has deep operational and commercial experience in CTO and CCO positions. He will be responsible for leading Sprout’s global team, serving the company’s existing enterprise customers and scaling the company.

In his previous role as VP of Engineering for Tractable, an insurtech AI company, Roi was instrumental in scaling the customer base and revenue, helping secure Tractable’s Unicorn valuation in June 2021. Before joining Tractable, Roi was the Chief Customer Officer at Zift Solutions, a global provider of channel management solutions.

Niels Thone will now take on the new role of Chief Growth Officer, responsible for revenue-generating activities as continues on its fast global growth trajectory.

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Commenting on his appointment Roi Amir, incoming CEO,, said: “I am humbled and excited to have this unique opportunity to lead We have a strong business proposition, the team is world-class and there is a clear demand for our product in the insurance market. Niels, Niclas and the entire team have built a great company with mind-blowing technology and we will work together to continue to grow it.”

Niels Thone, Co-Founder and Chief Growth Officer, “Roi’s appointment follows a successful year for We have raised Series A funding, attracted several global Tier 1 insurers, tripled the team, and continued to build an amazing product that automates the insurance claims process.

Our ultimate goal at is to become the global leader in claims automation. We can see the road ahead on this fast growth journey and the milestones we need to hit to achieve this. Roi brings the experience we need to get there, including the best routes to take and potential mistakes to avoid. Execution is key to achieving our ambitious goals, and having Roi on board will be instrumental in helping us to get there.”

Amelia Armour, Partner, Amadeus Capital Partners and investor in said: “Roi is an exciting addition to the team. The skills and experience he brings as a senior leader in the insurtech space complements the founders’ vision and passion exceptionally well. The ability of to attract a top executive from a unicorn business is great validation of the strength of the product and the global market opportunity.” was founded in 2018 by Niels Thone, Gregoire Cadel and Raphael Guth. To date, the company has raised a total of £10.5 million in equity funding from Octopus Ventures, Amadeus Capital Partners and Playfair Capital. Niels and Raphael are Techstars 2019 alumni graduates.

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