In the digital age, everyone is talking about online business success strategies, such as finding ways to utilize social media platforms or creating a company website with an online storefront. However, there’s this one often overlooked aspect: word-of-mouth marketing. Digital systems are ruling the roost. But let’s not forget the timeless power of a happy client telling their acquaintances, “Hey, this company is fantastic!” It’s the unsung champion that boosts an organization’s reputation.
Word-of-mouth is the honest and organic promotion of a brand. Clients who enjoy a service become the most compelling ambassadors. That straightforward recommendation keeps a company on the road to success.
Consider the case of Harold Goldstein and Lilo Alfaro’s OPAD Consulting. In their consulting venture’s initial stages, their clients became advocates. They shared the outstanding results of their company’s services. These satisfied clients fueled organic marketing, laying the foundation of the company’s reputation in the industry.
Harold, the CEO and Founder of OPAD complements Lilo, the strategic COO and Senior Consultant. Harold’s academic journey comprises degrees in Business Administration, Finance, and Industrial Psychology, while Lilo holds BAs in Business Management and Technical Design and Production, and a Master in Business Administration. Together, they provide a diverse educational background to their clients.
The business world is fraught with challenges market competition, innovation, talent management, and economic uncertainty. This demands association with trusted partners to help them navigate through these challenges.
As more clients experience the positive impact of an organization’s services, their trust in the brand grows. OPAD doesn’t have a noticeable presence on social media apart from its website and LinkedIn profile. Despite that, it has facilitated decades of clients based on their credibility.
Statistics in the consulting industry tell a compelling story of progress. With a steady annual growth rate of over 4%, the industry has seen a remarkable expansion over the years. Today, many organizations seek expert guidance to navigate the business world system.
Thus, building a consultancy on word-of-mouth recommendations and client advocacy is no small achievement. OPAD has worked pro bono with responsible organizations like Big Brothers Big Sisters of America and Children First of Oregon, bringing recognition and more clients.
As Safer Planet Inc.’s CEO, Abdi Hariri, aptly says, “Executives are constantly under a spotlight and, depending on the situation, spotlights have different colors and wavelengths. Having a trustworthy and extremely competent partner such as OPAD to put a proper lens on our blind spots has been invaluable in my career and development.”
The story of OPAD Consulting evolved from word-of-mouth recommendations to industry leadership. It showcases the enduring power of reputation, trust, and delivering exceptional results. Organizations will rely on trusted partners for guidance as the consulting industry grows.
Want to reach out to OPAD Consulting for tailored advice on business? Connect with them via their website.
