The fintech mortgage lender Generation Home has appointed Pete Dockar as Commercial Director. He joins from Virgin Money, where he was Head of Customer Value. Pete will be responsible for Generation Home’s commercial proposition and product evolution, driving growth in the lending business. Recognising the important role that brokers play in the home-buying journey, one of his main missions is to grow and cement key broker relationships.

Pete held the position of Head of Lending at CYBG before it merged with Virgin Money. Prior to that he spent nearly 12 years at HSBC in various senior leadership roles including time as Head of Retail Underwriting for Europe, and UK Head of Mortgages. He brings an extensive and successful track-record of creating innovative lending and customer propositions that drive growth and financial inclusion.

Pete is Generation Home’s first Commercial Director, and the latest in a string of senior hires for the lender that introduced “deposit booster” and “income booster” products to the sector for the first time, when it opened for business 18 months ago . He joins Generation Home’s dynamic and growing team in London, and reports into Chief Commercial Officer, Graham McClelland.

Will Rice, CEO and Founder, Generation Home says: “Pete has an outstanding track record of driving growth and success in his previous roles. His buyer-first ethos mirrors that of Generation Home, making him an incredibly exciting hire. We’re delighted to have him onboard.”

Graham McClelland, Chief Commercial Officer, Generation Home says: “Pete’s experience in the mortgage industry is a valuable asset for Generation Home. His drive and enthusiasm for our business make him an excellent new addition to the team.”

Pete Dockar, Commercial Director, Generation Home says: “Generation Home is a truly innovative lender with financial inclusion at its heart. My previous experience, and conviction that home-ownership should be accessible to all who aspire to it, make this an incredible fit.”

Pete Dockar (headshot) as Commercial Director.