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How to do employer branding in 2022


In 2022, many dynamics concerning the world of work have changed, evolving in the direction of employee well-being. This means that you have to forget the old 9 to 5 job setting, where employees were always under pressure and in constant competition to try to achieve more. Nowadays, companies have changed their approach by dedicating more attention to the well-being of their workers, offering flexible hours, remote or hybrid work when possible and many new alternatives to the old work setting. If you own a company, your goal is to offer a good and peaceful work experience that grants your employees a healthier work environment, with a particular focus on physical and mental health without sacrificing productivity. It is now known that a toxic work environment and where workers are constantly under pressure can lead to a drastic reduction in productivity. As a matter of fact, today employees care about their job and they want to be involved with brands that share their values. So what is employer branding and how does it affect a brand’s reputation? Employer branding consists of a business’ identity and reputation. It doesn’t only refer to the quality of your business as an employer, but on the perception of your company and brand as well. For this reason, the perception your employees have of you and your brand is critical to its success. Let’s have a closer look on this matter.

Why is employer branding important?

Nowadays, people looking for a new job have many tools at their disposal to look for the position that best suits their needs and skills. Furthermore, the job offer is always higher and it may be difficult for a candidate to understand which company is best suited to their needs. For this reason, it is important for the company to acquire its own identity, able to being recognized by potential employees as a serious, healthy workplace, oriented towards the culture and well-being of the employees. A good way to achieve this goal is to develop a content strategy to promote your employer brand. This means using social media and other communication channels intelligently, having a good presence on the Internet and being known for your values. However, online presence isn’t the only important factor to take into consideration when developing an employer branding strategy. As a matter of fact, you could provide your employees with quality logo-printed items, which will be a perfect representation of your company. While this choice may involve a significant expense, it is a critical step in building your brand, as well as a long-term investment that will help you fundamentally promote your business in order to reach new potential customers.

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How to involve your employees in the promotion of your company

To develop a strong employer brand, your candidate-facing content must be in perfect line with your ideal and potential candidates. Even though the employees of a company are not recruiters, by creating a solid content and item strategy it will be easier to promote your business. For example, creating a line of personalized office items that show your company logo will be a great way to promote it every day in a simple way.

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