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business woman lady boss in beauty salon making hairdress and looking to the mirror

How to improve your salon business

As a salon owner heading into 2023, you may be looking at ways to improve your business and increase revenue. With over 50,000 hair and beauty businesses currently operating in the UK, competition is tough so to stay at the top of your game you may need to implement some changes. Here are some key things to keep in mind if you are looking to widen your customer base and increase revenue this year.

Quality experience 

Offering clients a quality experience is key to retaining customers as well as ensuring that you have a good reputation. Word-of-mouth is one of the most prominent forms of marketing, with 92% of consumers believing recommendations from friends and family over any other form of marketing. As such, ensuring that you offer a quality experience for all customers, regardless of what they come in for is imperative if you want to increase your client base.

Salon businesses that use professional quality products like hair toner, or provide extras like hand massages during nail appointments, are much more likely to be known for their quality services.

Utilise social media 

If it isn’t already, social media should be one of your key marketing tools. Over 80% of Instagram users follow at least one business account so setting up social media profiles for your business is essential if you want to broaden your customer base and increase your revenue.

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As beauty is an image-based industry, creating profiles to showcase your work such as nail art or haircuts on image and video-sharing platforms will be beneficial to your business. From this, you will be able to establish yourself as a top brand within your industry which should increase brand awareness and hopefully draw in new customers.

Be aware of trends

Awareness of trends is a great way to bring in new clients while impressing and retaining your current ones. If your salon is aimed at a younger demographic, this is vital as trends often go viral quickly nowadays on social media before being replaced by something else. Therefore, keeping up to date with the latest trends and using your marketing campaigns to reflect this can help to increase revenue. This could include highlighting the products that your salon uses if they are organic and vegan which could be your niche, particularly if other local salons are not doing the same.

Some key beauty trends to look out for in 2023 include butterfly cuts and box bobs, 3D nail art and peptide lip treatments. Posting examples of these trends that your employees have created on your social media accounts could get you ahead of the competition and draw in customers who are looking to switch things up in 2023.

Personalise your service

Personalised service is a brilliant way to open up your business to a range of customers. The UK is more ethnically diverse than ever, meaning that salons that can cater for different skin tones and hair textures will increase the number of customers who can visit and, in turn, increase revenue. As such, investing money in training staff how to cater to a range of styles and customer requests will pay off in the long run.

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