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Customer loyalty Vs ROI: Why the metrics of Digital Marketing are changing

Hull-based leading performance marketing agency, Summit, has welcomed 11 fresh faces into the Summit Academy, which aims to source local talent for digital development.


The newest Summit Academy cohort is made up of a team of brand new Digital Marketing Executives, who are recent graduates looking to develop their existing skills under Summit’s training and leadership. Over the next three months, the new recruits will be fully immersed in Summit’s purpose-designed and comprehensive digital marketing training programme, giving them all the tools and knowledge they need to begin a career in Digital Marketing. 

Supporting its roots in Hull, Summit aims to bring business and new job opportunities to the local area by recruiting from the region and enriching the economic status of the area with various projects and partnership campaigns, such as with University of Hull.

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In addition to its new Academy recruits, Summit has also hired a number of Digital Apprentices over the last year –  a further testament to the company’s passion for developing young talent. 

Summit’s CEO Martin Corcoran comments:

 “We’re very excited to welcome our new recruits to the already talented team here at Summit. The company has been constantly expanding recently and so a boost in new colleagues was essential to keep up with the growing demand for our work. We’re very proud to hire and train lots of local talent as we forge the way for an exciting tech landscape in Hull. 

“At Summit, we truly pride ourselves on being more than just an agency. Our goal is to be the leading partner for online retailers, helping them to drive profit through performance marketing. Our new colleagues will be an important force in our future strategy..”

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