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Igloo Books announces new CoComelon licensing deal

by uma

 

Tuesday 13 September 2022

 

Global leader of mass market, value publishing, Igloo Books have signed a new licensee deal for Moonbug Entertainment’s hit kids show CoComelon, in a global deal arranged by their UK licensing agent The Point.1888.

The new deal sees the launch of a new CoComelon format added to their popular Storybook Advent Calendar range including the Disney Storybook Advent Calendar, Princess Storybook Advent Calendar, and Marvel Storybook Advent Calendar from Igloo Books.

Each Advent Calendar includes 24 brand-new story books to unwrap every day in the run-up to Christmas, featuring popular characters from the CoComelon franchise. Stockists are recommended to put their orders in now, as these are hotly anticipated.

CoComelon is part of the award-winning global entertainment company, Moonbug Entertainment which was founded in 2018 and has TV shows on more than 150 platforms globally. CoComelon is one of their many popular titles which sees the main character JJ, joined by friends and family on adventures featuring catchy songs.

Paul Gregory, Igloo Books CEO said: “We are incredibly excited to partner with Moonbug and their fantastic brand, CoComelon. The brand is a firm favourite with children, and we hope that our best-selling Advent Calendar format will see strong success and form the foundations of a long-running partnership with the brand.”

Katie Wilkinson, Head of Publishing at The Point.1888 said, “We’re thrilled to welcome Igloo Books to the ever-growing list of CoComelon licensees. This is a fantastic opportunity to create a new publishing offering to the millions of CoComelon fans in the run up to Christmas.”

The Comelon Story Book Advent Calendars are available now for major stockists to order by contacting the Igloo Publishing sales team at
customerservices@igloobooks.com or available for general release to consumers on 1st November 2022.

 

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