Ex Samsung and HTC marketer is key to growth plans for martechSaaS business
Martech SaaS provider, Infinity, has appointed Hannah Delaney as its VP of Marketing. Hannah will support Infinity’s ambitious growth plans, following strategic investment and the acquisition of ResponseTap -confirming its position as the leading Conversation Intelligence partner for brands and agencies.
Hannah brings more than 20 years’ experience in IT and consumer electronics marketing, having developed and implemented brand, channel and digital marketing strategies for global organisations including Samsung Electronics.
At Samsung, Hannah led the design and delivery of the company’s channel marketing strategy to attract and retain customers and drive an increase in premium market share and category growth. She also brings extensive experience of building high-performing teams at HTC, Exertis and Nokia.
To support its international growth, Infinity has appointed Alejandra Chamorro who joins the business’s Spanish team as Agency Account Director. With extensive agency-side experience, Alejandra will focus on extending Infinity’s agency partnership network in Spain, working alongside Country Manager, Jose Benavides.
“I am thrilled to be a part of the Infinity journey”, says Hannah. “Throughout my career, I have been engaged in the digital transformation space, global product launches and channel marketing activation. I’m excited to make a positive impact to Infinity’s long-term plan, empower business performance through intelligent digital engagement and informed conversations.”
“Covid-19 shone a spotlight on CX. We have a huge opportunity to help our clients harness the power of Conversation Intelligence and analytics to connect with their customers more effectively. Infinity’s solutions help companies to finally close the loop on CX, both online and offline – the holy grail for all brands.”
“I’m delighted to welcome Hannah to the team”, adds Matthew Whiteway, Chief Commercial Officer at Infinity. “This position is pivotalto the success of Infinity, and is one of a number of key strategic hires we are making as we target growth of 30%+ per annum. Hannah’s depth of experienceand passion for implementing brand, channel and marketing strategies will be an enormous asset as we continue to grow and bolster our talented leadership team here at Infinity.”
Since 2011 Infinity has been developing call tracking technology to optimise marketing campaigns for clients in the automotive, travel, finance, healthcare, property, telecommunications, retail and technology sectors. With offices in London, Madrid, San Francisco, Baltimore, Manchester and Reigate, the business now offers an innovative suite of products across the Conversation Intelligence spectrum.