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Infinity appoints VP of partnerships

Kris Wagland is the latest in a series of senior hires for the marketing technology business

Martech SaaS provider, Infinity, has appointed Kris Wagland as its VP of partnerships. This newly created role will allow the business to rapidly accelerate its partnershipswith large network agencies and create new relationships and integrations withkey technology and media partners.

Wagland joins the business from OREN, a digital marketplace powered by Shell and IBM,where he waschief marketing officer. He brings with him a successful track recordas a global strategist, with a passion for delivering business transformations and partnership ecosystems that inspire brand and revenue growth, and maximise innovation.

On his new role, Wagland said:“I’m honoured to be joining Infinity at such an exciting time. We are on track forambitious growth, to cementour position as the leading conversation intelligence partner for brands and agencies in EMEA.”

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He added: “Having worked as a senior marketer for more than20 years,I know how complexit can be to achieve full end-to-end visibility of a customer’s path to purchase. Infinity’s intelligence platforms help tounlock insights on the full customer journey andoptimise business performance.This is particularly true within the likes of our recently upgraded Google Ads integration, which is adding further value for our customers.”

“I’m delighted to welcome Kris to the team”, added Matthew Whiteway, chief commercial officer at Infinity. “This new position will be vital to our future success, enhancing the partnerships we already have with Google and Facebook, and expanding our opportunities with new partners. Kris joins us with a wealth of experience across the partnerships ecosystem; his vastnetwork of contacts in media agencies and at our tech partners will prove fruitful as the business targetshigh double-digit growth.”

About Infinity

Since 2011 Infinity has been developing call tracking technology to optimise marketing campaigns for clients in the automotive, travel, finance, healthcare, property, telecommunications, retail and technology sectors. With offices in London, Madrid, San Francisco, Baltimore, Manchester and Reigate, the business now offers an innovative suite of products across the conversation intelligence spectrum.

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