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2024 05 09T061424Z 1 LYNXMPEK4807Y RTROPTP 4 ENTERTAINMENT M A ITV scaled - Business Express

ITV forecasts 12% jump in Q2 ad revenue on Euros demand

ITV forecasts 12% jump in Q2 ad revenue on Euros demand

LONDON (Reuters) – Britain’s ITV said its advertising revenue would jump by around 12% in the second quarter, four times the level achieved in the first, boosted by the Euros soccer championship which kicks off in June.

The company, which broadcast “Mr Bates vs The Post Office” in January, on Thursday reported a 6% drop in total external revenue in the first quarter to 727 million pounds ($908 million).

($1 = 0.8006 pounds)

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(Reporting by Paul Sandle; Editing by Kate Holton)


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