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Launch of Optimal Decisions, the new decision-making optimisation and business transformation consultancy

Giorgia Prestento CEO Optimal Decisions - Business Express

– To support better decision-making for global organisations and executives –   

London, UK, Tuesday 5th July, 2022 — Optimal Decisions, a new business transformation consultancy that enables business leaders to optimise their individual and team decision-making, has opened its doors for business.

The firm, headquartered in London, UK, has appointed change management expert and business transformation consultant Giorgia Prestento as CEO, and is focused on helping global organisations and teams apply the principles of good design to all their business decisions.

The service optimises business decision-making and addresses slow decisions, reluctance to make decisions, lack of consistency, endless meetings with no clear purpose and dysfunctional team behaviours.

Giorgia Prestento, CEO, Optimal Decisions, said: ”There is a mystique around decision-making that needs dispelling. We take decision-making for granted, and we need to bring laser focus to this activity essential to the success of all organisations. It requires preparation and rigour, but often business decisions can dangerously ‘happen’ without objective scrutiny or an effective process.”

Giorgia, who has advised organisations including Vodafone, Shell and Pearson manage successful business transformation programmes, wants more widespread application of real science behind decision-making, rooted in understanding human behaviour.

Such an approach minimises the danger of subconscious biases and unexamined heuristics driving most of our decisions. Optimal Decisions helps clients set up effective processes to structure decisions, speed up meetings, and develop an inclusive working environment that optimises decision-making, improves delivery and performance and reduces potential business risks.

The firm’s unique decision-making model combines both academic and business perspectives, and is based on two foundations–Process and Group Dynamics–and accepts that we cannot control the outcome of a decision, as there are many external influences at play. Instead it encourages executive leaders to bring more structure to their decision-making process and to manage more effectively the dynamics of the teams making decisions. 

She continued: ”In these uncertain times, so much can and does change that you just can’t control the outcome of any decision. As the economic, market or regulatory situation fluctuates, things rarely turn out as you were expecting. The good news is that you can introduce effective processes that will help you and your teams make as good a decision as possible—it will also enable you to correct a decision in-flight as reality intervenes to still ‘land’ you where you need to be.”

Optimal Decisions Services:

The business offers a portfolio of services including consulting, facilitation, training and coaching at both group and individual level to help medium and large global organisations reduce cost and time-wasting around decision-making.

Consulting Services

We advise business leaders on how to optimise decision-making. The aim of the service is to create a more effective and ‘creative’ approach for board-level decisions, and consistency for “repetitive” decisions at operational level. The services can include activities to improve: the process, governance and decision presentation. The benefits are faster decisions, transparency and ownership. It will bring cost savings and increase productivity. Solutions are customised to the organisation’s unique culture and bring long-term benefits with a new approach to decision-making.

Facilitation Services

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We facilitate decision discussions so that the group focuses on what’s most important: decision-making. The dynamics of a group can have a negative impact on the final decision because of biases, polarisation, discouraging alternative perspectives and much more. The benefits are faster and more accurate decisions and equip the decision-maker with the best inputs and information. It also contributes to creating a high performance team and more effective working environment.

Training Services

We train people in decision-making, so they are better prepared to deal with uncertainty, biases and complex group dynamics. There are two standard courses and a customised option, which adapts to an organisation’s unique needs. The benefits are building knowledge and capability in the organisation, developing resilience and tools that can be applied to any business situation. It adds to the skills toolkit of leaders and managers to become more effective in their roles.

Coaching Services

We provide 1:1 coaching for leaders who want to learn about decision-making and how to optimise this essential leadership skill. It is an opportunity to explore your approach to decision-making, and become more aware of your own style and preferences. The benefit is developing an essential skill, making you a more effective leader as well as to instigate improved decision capabilities in your team. It also allows you to discuss complex situations in a confidential environment.

The first wave of Optimal Decisions clients is already benefitting from these tools and techniques based on the latest thinking around Process and Group Dynamics. Using these tools will more reliably enable decisions which are rapid, structured, and confidence-inspiring, and less likely to lead to wasted time and resource.

Biography and photography of Ms Prestento available on request

About Optimal Decisions

Optimal Decisions, is a UK-based decision-making advisory and business transformation consultancy working with senior executives and organisations at international level and across sectors. Its services include consulting services, as well as training, facilitation and coaching solutions. These services can benefit business executives who want to optimise decision-making within their business and develop an inclusive working environment. The services will help executives concerned that their team tends to rush decisions or guess at best outcomes, rather than adopt a more structured decision approach. Its IP is based on the very latest research into decision science, business change and group behavioural dynamics. This is coupled with years of frontline experience in ensuring companies achieve their desired outcomes in their business transformations. It was founded and is led by highly experienced behavioural change expert Giorgia Prestento, who has worked at major corporations like BT and Nat West, and who has been an advisor to several multinational organisations for over 20 years.


Change management expert Giorgia Prestento set up UK-based Optimal Decisions in 2022 to enable business leaders to optimise their decision-making by helping executives and teams apply the principles of good design to all their business decisions. Her motivation is helping global organisations improve this essential, yet often taken for granted, activity. The Optimal Decisions model allows executive leaders to control the decision-making process and to more effectively manage the dynamics of the teams contributing to or making decisions. 

During her 20-plus years of business transformation experience, Giorgia has seen the effect of poorly planned decision-making and dysfunctional group interactions that prevented participants give the best contribution to team discussions and decisions. She advises executive teams by utilising skills developed over decades consulting with organisations including BT, Vodafone, Nat West, and, as well as at high-pressure change management consulting assignments at multinationals cross sector, including Shell and Pearson.

Optimal Decisions thus combines her international business experience with the latest business and psychological research into the most effective methodologies for effective decision-making. Her unique decision model is based on the two foundations of better Process and Group Dynamics, and an acceptance that we cannot control the outcome of a decision, as there are many variables and external influencers at play.

Giorgia offers a portfolio of services including consulting, facilitation, training and coaching at both group and individual level to help medium and large organisations reduce cost and time-wasting around decision-making.

Tri-lingual Ms Prestento holds a BA in Economics from London Metropolitan University, an MBA from the University of Bath, and an MSc in Behavioural Science from the London School of Economics.

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