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Carbon Savvy partners with JustCarbon to bring seamless carbon removal of unavoidable CO2 emissions and show that carbon removals have a vital role in climate action

London 21 September 2022: Carbon Savvy, the pioneering carbon lifestyle company and innovative blockchain carbon marketplace JustCarbon have announced a partnership that will add high quality carbon credits to their offering. Alongside actions to save CO2, customers can take an extra step towards reducing the impact of their carbon footprints by buying carbon removals. The need for climate action to both meet net zero targets and go beyond by removing historical CO2 emissions is now the most pressing issue of our time, with recent climate anomalies worldwide underscoring the need for urgent action.  

Carbon Savvy’s carbon calculator is already one of the most respected in the field and has a level for every user to allow monitoring of your footprint over time. By cleverly integrating JustCarbon’s carbon token into the calculator – where one JCR token is equal to one tonne of CO2 taken out of the atmosphere – people are offered a simple way to purchase carbon removals as a way of counter balancing their current emissions with carbon credits of the highest standards. Carbon Savvy recognises that reducing the CO2 emissions of a country like Great Britain to appropriate levels will mean drastic changes, so purchasing carbon removals is a huge step in the right direction, while ways of reducing emissions are steadily implemented.

JustCarbon is a platform that uses blockchain technology to solve major problems and inefficiencies in the current carbon credits market. In doing so, it aims to bring greater investment and funding to carbon removal projects.

By ensuring the quality of every project or carbon credit transferred to their platform is of the highest standard, JustCarbon creates a fair and consistent price across the carbon offsetting market.  JustCarbon achieves this by only featuring assets from robustly designed and measured, nature-based projects, that maintain or add new sequestration capacity to the planet’s ecosystems.  The credits are 100% certified by Gold Standard and Verra, verified using the most up to date measures, and always having taken place in the last five years – never in the future.  This gives them complete integrity as a tool to avert climate change.

Mukti Mitchell founded Carbon Savvy two years ago to assist individuals and organisations to reduce their carbon footprints while increasing quality of life.  Their awareness programmes, guidebooks and courses are positive, uplifting and guilt-free, showing how decisions that save CO2 raise health, wealth and wellbeing across all areas of life. 

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The Eco-entrepreneur has for years been a shining light in positive, innovative ideas to combat climate change, by leading the way on low carbon living. He has advocated for carbon footprinting, promoted the benefits of low carbon living with events such as sailing around Britain in a zero emissions yacht and setting up a company to reduce heat loss from homes by insulating older properties, thereby cutting CO2 emissions. 

Historically there has been scepticism about carbon offsetting, but much has changed with this new generation of carbon marketplaces led by JustCarbon.  After early market scares from failed projects and sale of future offsets, carbon credits today are in a different class – buffered against failures and always sequestered before sale.

The JustCarbon platform was developed partly by Adrian Rimmer, a climate market veteran who was previously a founder and former CEO of The Gold Standard, one of the significant verifiers of carbon offsetting projects. “Using carbon credits shouldn’t be a substitute for performing the necessary actions to decarbonise our economic life or be seen as condoning bad ‘business as usual’ practices instead of reducing your carbon emissions in the first instance. Carbon credits should only be used when other options have been exhausted.” Rimmer says. 

“We have a clearly defined set of high-quality projects and work with nature-based solutions, with certified credits from the top two certification bodies – the Gold Standard and Verra- all from the last five years.  Carbon credits are an incredible financial tool we can use to drive capital to develop markets. We need to get funding for those projects doing the work on the ground, and quality carbon credits offer a simple and robust way to do this. The actions are results-based and only happen for carbon sequestration that has already taken place and is not speculative for future emissions, meaning we are funding the vital action that is required immediately.” Rimmer ends. 

Founder and director of Carbon Savvy, Mukti Mitchell, has a quarter of a century of experience in carbon footprint calculations and reductions.  He recently won awards for Energy Efficiency Champion and UK’s Greenest Family. Mukti said: “For many years offsetting was beset with problems.  But modern advances mean the general public can now put money into genuine carbon removals programmes, which are taking direct and rapid action to reduce the amount of CO2 in the atmosphere, alongside reducing our own carbon footprints step by step.”



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