Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
graphicstock hands holding smartphone device at gym near the window ruKHkF82l SBI 3028248361 - Business Express
Hands holding smartphone device at gym. near the window

Majority of Brits think their phones are listening to them


More than half of the British population feel that their smartphones and other smart devices are listening in on their conversations when not directly engaged

Young adults aged 18-24 are the most convinced, with 77% suspecting their devices of eavesdropping

66% of Brits say they have experienced a change in adverts after speaking about a certain topic

More than 39 million Brits believe that their private conversations are being listened to by their smartphones and other smart devices within their homes.

A new study from click fraud prevention experts PPC Shield indicates that smartphones and other smart devices – such as smart speakers equipped with Alexa, Google Assistant and Siri – are among the least trusted forms of modern technology.

Analysing statistics from YouGov, it was discovered that 58% of the country’s population believe that their smartphone Is actively listening to their conversations without being directly engaged. Additionally, 57% of the British public feel that other smart devices within their homes – speakers, fridges, watches and so on – are doing the same.

Young adults appear to hold this viewpoint most strongly, with 77% feeling that it is “fairly likely” or “very likely” that their smartphone is picking up on their private conversations, and 64% saying the same for their other home-based smart tech.

How likely do you think it is that your smartphone is listening to you?

  Likelihood of device 
listening without being prompted
All 18-24 25-34 35-44 45-54 55+
SMART PHONE Very likely 29% 39% 42% 40% 27% 18%
Fairly likely 29% 38% 34% 30% 32% 23%
Fairly unlikely 17% 14% 9% 12% 19% 21%
Very unlikely 10% 4% 6% 6% 10% 15%

Despite using cookies to track online activities, laptops and tablets are met with far less suspicion when it comes to actively listening in on private conversations, with 41% of Brits feeling that their tablet is doing so, and only a third of the population expressing the same suspicions about their laptop.

Whether targeted advertising is achieved by listening to private conversations or by using cookies to track online activities and browsing trends, 66% of Brits say they have experienced a change in adverts after speaking about a certain topic, and three in five Brits say that they are unsettled by targeted advertising.

Even so, 14% of the British population – more than nine and a half million adults – say that they are likely to pay attention and respond to advertising that appears on their social media channels. Of these 9.5 million, 29% – more than two and a half million – are aged 18-24.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

In 2016, Facebook, which also owns Instagram and WhatsApp, stated that it did not use any device’s microphone to listen in on routine conversations or to target advertisements. It said that the company shows ads based on people’s interests and other profile information, rather than what they’re speaking about out loud.

In 2019, the company then admitted to employing third-party contractors to transcribe audio messages exchanged via its Messenger app – albeit in a way described as “totally de-identified” in order to “improve AI transcription of messages from people who had opted into transcription on Messenger”. While Facebook has had access to some user’s audio messages, the information in question has been gathered from active usage of the app, rather than passive or private conversations.

Some experts have pointed out that due to Facebook’s sheer size – it has roughly 2.85 billion active users a month – listening to everyone’s conversations 24/7 for advertising purposes would require cost-prohibitive levels of processing power and storage.

Commentators have also highlighted that while smart devices do have the capacity to pick up passive, environmental audio, the vast level of information voluntarily placed on social media accounts, cookies accepted on websites and so on, means companies already have access to a wealth of information with which to create targeted advertising.

The analysis was conducted by PPC Shield, which enables brands and businesses to optimize their online ad campaigns by filtering out and blocking fraudulent clicks to ensure an advertising budget is not wasted.

How likely do you think it is that your other smart devices (speakers, fridge etc) are listening to you?

  Likelihood of device 
listening without being prompted
All 18-24 25-34 35-44 45-54 55+
OTHER SMART DEVICES  Very likely 33% 40% 42% 38% 37% 23%
Fairly likely 24% 24% 27% 24% 24% 24%
Fairly unlikely 9% 11% 6% 9% 11% 9%
Very unlikely 7% 5% 5% 5% 7% 8%

 

How likely do you think it is that your laptop is listening to you?

  Likelihood of device 
listening without being prompted
All 18-24 25-34 35-44 45-54 55+
LAPTOP Very likely 11% 17% 13% 13% 9% 8%
Fairly likely 22% 30% 26% 24% 22% 17%
Fairly unlikely 27% 31% 29% 26% 27% 26%
Very unlikely 21% 12% 15% 19% 24% 24%

 

How likely do you think it is that your tablet is listening to you?

  Likelihood of device 
listening without being prompted
All 18-24 25-34 35-44 45-54 55+
TABLET Very likely 16% 18% 23% 22% 17% 10%
Fairly likely 25% 36% 29% 29% 26% 19%
Fairly unlikely 20% 15% 16% 19% 21% 23%
Very unlikely 14% 8% 10% 7% 17% 19%

 

Recent Post: