Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
2024 03 12T232330Z 3 LYNXNPEK2B0U8 RTROPTP 4 MANGO RETAIL SPAIN scaled - Business Express

Mango adapts as climate change makes fashion less seasonal


Mango adapts as climate change makes fashion less seasonal

By Corina Pons

MADRID (Reuters) – Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters.

The clothing industry used to work according to clearly delineated seasons, but global warming means it needs to adapt to periods that can include a mix of hot and cold temperatures and produce pieces that reflect those transitions, Ruiz said.

“Before, when you came back from summer, all the shops were full of winter clothes,” Ruiz said in an interview. “More and more the customer is going to look for what they need at that moment.”

With Spain and other countries in Europe experiencing higher temperatures during some periods of the year as well as more rain in some places, clothing trends are shifting too.

The trend among women for light trench coats is an example of seasonally-transitional clothing, Ruiz said. Mango is also offering clothes for men using “performance” fabrics that are more breathable and that better handle sweat on hot days.

In recent years, family-owned Mango has shifted to sourcing its trend-dependent items from manufacturers in Europe and its functional wardrobe pieces from manufacturers in Asia, Ruiz said.

“We have the ability to work in two parallel worlds, depending on the needs and the nature of the product,” he said. “I believe that is a necessary virtue at the moment in this disruptive world.”

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

At the end of 2023, Mango sourced from about 3,000 factories in China, Turkey, India, Bangladesh, Spain, Italy and Portugal. Ruiz said about 40% of Mango’s suppliers were located in Europe but that more than 80% of volumes were still manufactured in Asia.

The flexible supply chain has helped Mango navigate recent disruptions to shipments through the Red Sea, a risk that Ruiz said is now under control.

The retailer has been focusing its investment on expanding its number of stores and on developing technology, Ruiz said. It is using artificial intelligence to help it track trends on social media and to cross-reference data on consumers with collections and other brands, he said.

The company has its own internal AI platform, similar to the ChatGPT interface, that trains designers. Around 20 pieces have been created with the help of AI, he said.

AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

 

(Reporting by Corina Pons; writing by Charlie Devereux; editing by Susan Fenton)

 

Recent Post: