Home Finance MASTERS OF SALMON, SMOKIN’ BROTHERS ANNOUNCE FIRST ROUND OF CROWDFUNDING
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MASTERS OF SALMON, SMOKIN’ BROTHERS ANNOUNCE FIRST ROUND OF CROWDFUNDING

by uma

 

THE NEXT GENERATION OF SALMON SMOKERS HOPES TO RAISE £150,000

SmokinBrothers, the award-winning brand redefining the smoked salmon market has announced its first ever crowdfunding campaign with a mission to become one of the best smoked salmon producers and expand its range of salmon products world-wide.

Having already secured over £120k of investment from angel investors earlier this year, they are now hoping to double this by opening their crowd funding page to the public, inviting them to be a part of the SmokinBrothers journey.  Facilitated through crowdfunding platform, Crowdcube, the biggest equity crowdfunding platform in Europe, the Smokehouse hopes to raise an additional £150,000. In exchange for investment, SmokinBrothers will be offing investors equity in the business.

The next generation of salmon smokers include Vincenzo, Alessandro and Iacopo, who are on a mission to transform the way we eat smoked salmon and offer consumers nationwide a gastronomic taste experience. The investment, which will be the first of its kind for the business, will be used to expand the company in UK, working on new exciting products aimed to optimise product’s yield, and to start exporting to Europe.

After nearly 5 years of trading, SmokinBrothers have ambitious plans to take the brand to the next level, both in terms of availability and product innovation.  Despite the difficulties in the hospitality industry over the last 2 years, SmokinBrothers has kept an average YoY growth at an incredible 68% from 2017-2021. 

Having already secured over £120k of investment from angel investors, they are now opening their crowd funding page to the public, inviting them to be a part of the SmokinBrothers journey. 

Vincenzo Gentile, co-founder of SmokinBrothers says; We are incredibly proud of the journey SmokinBrothers has taken to get to where we are today.  This next round of investment will help us to take our brand to the next level and enable us to offer our customers a greater choice of products and give us the opportunity to continuing innovating.  Sustainability has always been a core part of what we do and this investment will help us to continue that journey.”

Originally from Italy, Vincenzo, Alessandro and Iacopo, are three friends who share a passion for good food and a commitment to sustainable living.

Crafted in the heart of the Cotswolds, the SmokinBrothers smokehouse is truly unique.  Following the designs of a traditional Norwegian smokehouse, each side of salmon is hung and smoked in a blend of beech, oak and juniper using a ventilation system to emulate the traditional Nordic winds. With a constant flow of freshly pumped smoke steadily working its way around the salmon to infuse each piece.

Each side of salmon is then sliced using the SmokinBrothers signature sashimi slice, offering consumers the chance to enjoy the rich flavours and textures with every bite. 

SmokinBrothers is the first smoked salmon brand in the world to create a full recyclable and compostable packaging, ensuring that sustainability is at the heart of what they do. The brand is dedicated to environmental responsibility and sources its salmon from the glacial Scottish depths.

The SmokinBrothers salmon is now widely recognised by many with chefs including Adam Handling, Michael Roux Jr. and Ottolenghi championing its flavours. The full range is available to purchase via the website through www.smokin-brothers.com and prices start from £28.  Additionally, SmokinBrothers offers weekly, fortnightly and monthly subscription boxes, delivering fresh smoked salmon straight to your door.

The crowdfunding campaign will launch on Tuesday 19th July.

 

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