Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
iStock 902424276
iStock 902424276

Milestone 50,000 users registered and £3million investment gained in pet care app’s first nine months



A start-up pet care app which launched in March this year has reached a milestone 50,000 registered pet owners committed to investing in the health and wellbeing of their dogs whilst earning rewards for doing so.

Biscuit Pet Care, which has secured £3m in seed funding and is part of the Correlation One Holdings portfolio of pet businesses, is an app which has been developed to help pet owners care for the health and wellbeing of their four-legged friends and be rewarded for doing so. Initially focused on supporting dog owners, Biscuit awards points as ‘Biscuits’ for walking dogs plus engaging in other wellbeing elements such as adhering to flea and worm treatments.

The venture was architected by former Animal Friends Insurance senior managers, Justin Dexter and Claire Greenyer who then brought Biscuit to market with a core team of six, and technology development agency Rocketmakers.

Having achieved its first year’s targets in nine months, the venture now enters the scale up phase, and plans to hire and double the team and user base over the next 12 months.

Strategically partnering with Animal Friends Insurance and Joii Pet Care, and bringing more than 30 reward partners on board, Biscuit is the only pet wellbeing app which has partnered with leading national brands.

Dog owners exchange earned Biscuits for rewards including money off shopping vouchers and pet care services. Leading brands to offer rewards in the app include Adidas, John Lewis, Waitrose, and Tesco.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Using a proprietary algorithm to personalise and provide guidance for each dog’s needs based on age and breed, Biscuit advises dog owners on the amount and length of time an owner should walk their dog for and earns Biscuits for achieving the targets.

Additional Biscuits can be earned by completing Wellbeing Badges, such as the Flea and Worm Badge and Microchip Badge. Further badges will be rolled out during 2023 covering the spectrum of dog health and wellbeing.

Co-founder Claire Greenyer said:

“We’re a nation of pet lovers and we know that people want to care for their four-legged friends. With the Biscuit app, they not only have demonstrable evidence of how they are caring for their pet, but they can earn rewards for doing so too.”

Whilst still in its infancy, the company has exceeded its first-year targets in just nine months with over 50,000 users joining the free app and pet owners earning a total £150,000 via Biscuit rewards.    

Biscuit Pet Care has further plans to enhance its pet wellbeing programme and incentives.


Recent Post: