Home Business Newly launched Dorset-based PR firm The Wild Agency makes its first hire, as it realigns its USP and packages after 6 months in business.

Newly launched Dorset-based PR firm The Wild Agency makes its first hire, as it realigns its USP and packages after 6 months in business.

by maria

At The Wild Agency we are delighted to let you know our news! After 6 months inbusiness, we’ve taken the time to listen to our peers, clients & stakeholders and used this feedback to realign the company.

Danielle Boutcher, Marketing Director says; “During Lockdown, there was a noticeable market gap in terms of finding PR firms that were environmentally conscious. The Wild Agency was established with this environmental ethos becoming our main unique selling point.  With our recent company re-alignment, we now strongly complement this ethos with another USP – our in-house video and animation expertise.  It made absolute sense to utilise the skills of our well-established, award-winning sister company Grizzly Productions to help us deliver impactful video-centred marketing. To spearhead this, we have hired Bradley Weatherhead as Video Producer and are really excited to showcase what Bradley can offer over the coming months!”

Bradley says, “Originally from London, I’ve been living in the South West for the past 10 years. My postgraduate degree from Newcastle University in Film Studies led me to conduct research into the impact of eco-documentaries and sparked my interest in sustainable practices. By joining The Wild Agency, my role allows me to pursue my passion for making creative content and support ways to help the environment.”

Mike Coggan, Managing Director of the Wild Agency says; “Now that we’ve spent time streamlining what we offer across our packages and making smart hiring choices to take our company forward, we would like to make a call to action.  We are looking to work with businesses that need PR and Marketing services, but also have a vested interest in Video-led campaigns and care about sustainability.

To further emphasise why businesses should choose to work with The Wild Agency, our third USP is that we donate 30% of our profits to environmental causes, making client supply chains greener.  Also, our skillset and equipment are all in-house.  As part of our packages, as well as offering marketing strategies, PR opportunities, video, animation, and event management, we will also provide social media management, where we will delve into the heart of your company to make sure we create and share the most meaningful content to inspire some exciting audience engagement.

Via video we will work closely with you to showcase the most thrilling and visual aspects of your company, so your audiences see the very best of what you offer through engaging videos that will spark curiosity.  We decided to offer packages from just £250 per month because we understand, (although a valuable tool) how costly video production can be; and we wanted to offer potential clients a starter package that helped companies get ‘back to business’ in an affordable way, especially after an unsettling 18 months. With that in mind, I’m proud to introduce you to our Discovery Package, plus our exciting new launch video.”

Mike continues, “We have worked with some great clients recently, including Frontier Sapiens Film Festival, which showcased short films that celebrated human spirit and the untold stories of inspirational people from all walks of life. They were the first UK Touring Festival to share these stories on the big screen outdoors.  We received a fantastic testimonial from Company Director and former Atlantic rower, Lauren Woodwiss.”  Lauren said, “The Wild Agency created a trailer and additional marketing for our 2021 summer event ‘the Frontier Sapiens Film Festival’; and both Mike and Danielle proved excellent to work with. A fantastic team, working hard to do business in a positive, yet sustainable way.”

Mike added, “Film is such a powerful tool, so we felt it was important to feature this at the heart of every Marketing Campaign that we create. With videos now being much shorter on platforms such as Instagram, you’ve only got 1 or 2 seconds to make an impact and ensure your audience stops scrolling and focuses on you.  We can be the driving force that you need to transport your brand from the traditional longer video content across to the modern show-stopping kind that will entice and engage your audiences.  It’s now time to utilise our award-winning filmmakers to harness this expertise.”

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