Home News PeoplePerHour sees freelance boom despite staff shortages
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

PeoplePerHour sees freelance boom despite staff shortages

Growth Hacking, WeChat and Social Media Marketing in Demand

by wrich

As the negative impact of staff shortages is felt across a myriad of UK industry sectors, freelancer  website PeoplePerHour reveals that it has seen a 48% year-on-year rise in freelance registrations, and a 24% year-on-year increase in the number of businesses signed up to its platform. London is the top city for businesses using freelancers, followed by Manchester and Birmingham.

Looking at the sectors where demand is highest, PeoplePerHour’s platform data suggests a freelancer boom in marketing and communications. Areas such as Growth Hacking (2050%), Influencer Marketing (1618%), Content Marketing (985%), and Instagram Marketing (1109%) have seen a huge rise in the number of projects posted on the platform in 2021 compared to 2020. 

Another strong performer was marketing for weChat, the Chinese messaging, social, and payments app, which saw a 560% growth in projects listed last year as brands target international growth. 

Xenios Thrasyvoulou, founder of PeoplePerHour, believes this highlights how attitudes to freelancers are shifting. He commented: “Where once they were considered a last-minute stopgap that garnered the bare minimum of investment, we’ve seen an increasing acceptance of the value freelancers bring. Due to a combination of changing perceptions on different forms of working and pandemic-driven resignations, we’re seeing more buyers focusing on the quality of the work they can get, rather than treating it as a way to cut costs.” 

“More sectors are being affected by staff shortages, as employees seek more flexible employment or strive for a greater work-life balance. Many of those leavers become freelancers, so while their departure does leave a gap, it also helps boost a talent pool that businesses can tap into quickly, without disrupting their day-to-day operations,” said Thrasyvoulou.

You may also like