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ReBOUND Returns and Cycleon unifies under a single brand identity


The businesses will come together and deliver a global end-to-end omnichannel returns service

ReBOUND Returns and Cycleon is unifying under one name: ReBound, a Reconomy Group company to deliver a global, end-to-end, tech-enabled returns management solution that makes returns smart, scalable, simple and sustainable.

Jelle Schoenmaker will lead the newly formed business unit, having been at the helm of Cycleon for 15 years. By combining the very best of both organisations, ReBound will offer one of the only globally connected omnichannel returns solutions. ReBOUND Returns and Cycleon had previously operated as separate entities under the Reconomy Group, after both being acquired in recent years. 

Reconomy Group is an innovative, tech-led provider of circular economy-focused services, with the purpose of creating a truly sustainable world by conserving finite resources. Enabling businesses around the world to improve their ESG outcomes, the Group delivers services through three main verticals – Recycle, Comply and Re-use.​

Combining the two businesses under one joint vision will bring to the market a world-leading end-to-end returns partner with an unmatched global network. Not only will this bolster client’s ability to drive cost-efficiencies and enhance customer experience, it will also help companies to achieve their sustainability goals. 

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ReBound optimises and manages the entire returns lifecycle so clients can focus on their core business. By leveraging data, technology and its supply chain capabilities, ReBound enables their clients to access an ecosystem of suppliers and partners who can handle their product returns across the world. 

Speaking about the announcement, Schoenmaker said: “By bringing the expertise and knowledge of these two sector-leading businesses together under a single umbrella, we’re opening up a huge range of benefits for our customers. With a bigger network and a greater number of solutions to draw on, ReBound can deliver a tech-enabled, omnichannel returns service that is truly unique. 

“As we consolidate these two incredible businesses, we will continue with our day-to-day business of delivering exceptional returns solutions. I am delighted to be leading ReBound in this innovative and exciting new chapter.”

Reconomy Group CEO, Paul Cox concluded: “Bringing our returns businesses together under a single brand creates a truly world-leading proposition. Importantly, it provides a critical link within the circular economy for our customers, as part of our Re-use division. Reconomy Group will be continuing to invest significantly in proprietary technology, partnerships and our people to enable ReBound to deliver our ambitious international growth plans. The combined power of our returns offer, as well as the broader capabilities and opportunities available across Reconomy Group, will ensure an exciting future for ReBound colleagues and customers alike”.


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