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Research reveals most Googled employee training questions

by uma

 

New research suggests that it’s not just employees that turn to Google when they want to find out more about training at work – their bosses are probably doing it too.

LMS provider Digits analysed thousands of Google search queries to find out more about the types of questions that people are asking and the topics they are most curious about when it comes to workplace training and development in the UK over the past 12 months.

According to the findings in Digits’ study, some of the most frequently asked questions are about whether people get paid to undertake training and who’s responsible for paying for that training.

The question ‘do you get paid for training at work?’ was the joint top result, with an average of 480 monthly searches (that’s around 5,800 a year). It’s a popular theme, with nearly a third (30%) of the top 10 most Googled questions about employee training* mentioning the word ‘paid’. While one in five (22%) of the top 108 employee training questions compiled by Digits (with an average of over 50 Google searches a month) contain the words ‘pay’, ‘paid’ or ‘charge’.

Although it’s impossible to identify the people asking these questions of Google, the wording they use can, at times, distinguish employers from employees. For example (but not conclusively), people using the words ‘employee(s)’ or ‘staff’, which appear in over a third (34%) of the top 108 training-related queries, are more likely to pose ‘how’ or ‘what’ questions – probably on behalf of their company or as part of their job to enhance their broader knowledge of planning and improving workplace training. In comparison, people using the words ‘I’, ‘my’ or ‘you’, which appear in around a quarter (24%) of the top 108 training-related queries, are more likely to be employees seeking answers to questions that affect them personally. They tend to favour ‘do’, ‘can’ or ‘should’ questions in a bid to find more ‘definitive’ answers from Google’s content.

The most Googled questions about employee training over the past 12 months in the UK are:

  • Do you get paid for training at work? – 480 average monthly searches
  • What is training and development? – 480
  • What employee training is required by law UK? – 210
  • What is off the job training? – 210
  • What is on the job training? – 210
  • Do I get paid for mandatory training UK? – 170
  • How often do day staff require fire training? – 140
  • What is staff training? – 140
  • Why is staff training important? – 140
  • How often do night staff require fire training? – 110
  • Should I be paid for mandatory online training UK? – 110

Bradley Burgoyne, head of talent at Digits, says: “Digits’ latest research sheds light on the types of questions that UK workers and their leaders want answers to and the information that they are lacking about staff training. What it highlights to me is that people do want to understand more about what training and development involves and how to make it work for them, which is great because training should benefit employees and organisations equally. It also shows that HR and L&D teams have a real opportunity to spearhead knowledge sharing within their organisation. Thanks to this study, we know the most popular questions that employees are asking, so as employers it’s up to us to be more proactive in communicating the answers to those questions to our workforce.

“Perhaps one of the best places to start is with the most Googled question: Do you get paid for training at work?

“The answer will depend on your contract. If you were employed after 6 April 2020 your written terms must set out the training that you have to complete, including training your employer does not pay for. It is, however, standard and best practice that employers pay for your time to complete this (eg your training is completed during your usual paid working hours, or you receive additional pay for the hours in which you complete this outside of your usual work pattern).  

“If you’ve been asked by your employer to undertake some training that’s going to develop your skills and help you do your job better and more efficiently – then again it is best practice to be paid for the time that you spend on that training (in addition to your employer funding the cost for the training) as it’s also going to benefit the organisation that you work for. To ensure that you are paid for that time, the training should, ideally, happen within your usual working hours.

“It can be slightly more nuanced for employees that are enrolled on long programmes of training, such as degrees or masters. These types of training usually require a bit of give and take from both parties, and employees would typically be expected to use a certain amount of their personal time (unpaid) alongside any paid study time.

“It is common and healthy for employees to approach their employers with requests to undertake training, attend a course, or get a qualification in something that may or may not be relevant to their role. It’s then for both parties to work together to agree who will fund the training and what aspects of the training time will be paid or unpaid. Separately, it’s worth noting, that you do have a legal right to request time off from work to undertake study or training under Section 40 of the Apprenticeships, Skills, Children and Learning Act 2009, which employers have a duty to consider.

“In most instances, it’s important that both you and your employer get all the details and conditions set out in a learning agreement. This agreement should detail who is funding the training and what time off will be paid or unpaid, plus things like if travel expenses to attend the training and associated learning materials are covered. It will also include a clause about when an employee may have to repay the costs of their training if they leave the organisation within a certain timeframe before or after completing their course, which can also act as an effective retention method for employers.”

Most searched for types of employee training

Digits researchers also investigated the most searched for types of employee training in the UK over the past 12 months. To do this, they identified over 100 different types of training that UK employers commonly provide† and then compared the Google search data results for each.

First aid training, upskilling, and manual handling training were the three most Googled types of employee training, with a combined 16,000 average monthly searches.

Perhaps unsurprisingly, six of the top 10 are types of health and safety training, such as driver training, safeguarding training and COSHH (control of substances hazardous to health) training.

The top 10 most searched for types of employee training are:

  • First aid training – 8,600 average monthly searches
  • Upskilling – 4,800
  • Manual handling training – 2,600
  • Driver training – 2,400
  • Safeguarding training – 2,200
  • Health and safety training – 1,700
  • COSHH training – 1,600
  • Management training – 1,600
  • Retraining – 1,600
  • Sales training – 1,600

Digits’ research report into the most common questions and content that people Google about staff training and workplace learning in the UK, including answers to some of the top questions and the top 50 most searched for types of employee training, is available to view at https://www.digits.co.uk/employee-training-statistics.

Digits (part of the Ciphr Group) has over 25 years of experience developing award-winning learning management systems and designing bespoke, accessible-anywhere learning content for mid- and enterprise-size organisations.

For more information, please visit www.digits.co.uk.

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