Proptech company also signs deal with Rightmove
RO Capital Partners, the RO Group’s investment arm, is pleased to have co-led a £1.1m funding round together with the Cass Enterprise Fund in Bamboo Auctions (or “Bamboo”), a leading provider of online auction technology to estate agents and auction houses. The round was supported by follow on capital from existing investors and new angel investors.
Launched in 2015, Bamboo Auctions’ technology allows properties to be sold with immediate and legally binding contracts. Its marketplace makes transactions faster, more certain, and more transparent. The business has continued to grow quickly since inception with over 1,000 properties, representing a total value of over £200m, having been sold using Bamboo’s platform in the last 12 months. Customers of Bamboo include Clive Emson, Stags, Bradleys, Hunters and Webbers.
Bamboo will use the growth capital to invest further in its technology to ensure it remains the best in the market, as well as introducing new features and partnership integrations. It will also be deployed in intelligent advertising and marketing to drive further sales growth; as well as maintaining the company’s high level of customer service.
Robin Rathore, Founder and Director, Bamboo Auctions explains more:
“The average property transaction takes around 20 weeks, but using our technology, agents can reduce this time to just five weeks. Around 35% of transactions will fall through before reaching completion, but using Bamboo agents can increase transaction certainty to around 99%. The speed and certainty that our technology brings to the transaction has given our agent customers an invaluable advantage in the market, not just because it has allowed them the space and time to sell properties during periods of lockdown, but also because it has helped to increase the number of instructions, increase the number of sales, and increase average fees overall.
“Auctions are evolving, and Bamboo is at the centre of this movement. We are continuously innovating, and by listening to our agent customers, we are focusing on making our core service the best in the market. Ultimately, we are here to help our agent customers sell more properties. That drives everything that we do at Bamboo.”
Commenting on its partnership with Rightmove, he added:
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“We are delighted to have entered into an arrangement with Rightmove, which means that properties listed by agents through Bamboo’s platform will automatically be tagged as an auction property and will have up to date timer and bid status. Agents will also benefit from additional calls to action and clearer, more standardised information on each property listing page. This is a great example of the partnerships we are developing as we roll out our technology and brand in the coming months.”
Edward Rowlandson, Group Managing Director, the RO commented:
“We launched RO Capital Partners in April 2021 to invest in active, early stage tech businesses and proptech was a key market for us given our wider real estate experience.
“We are hugely excited by Bamboo, its offering, and its use of technology to innovate the real estate market. Robin and his team have demonstrated that, even though it is still in its early stages, Bamboo has a winning business strategy and great growth potential and we are delighted to lead this round alongside Cass and existing investors. “
Steve White, Group Commercial Director, the RO added:
“The online auction market has seen significant growth during the past year, and we are excited to be investing at such a pivotal stage in Bamboo’s journey as they experience tremendous growth and fast uptake by estate agents and auction houses who are becoming increasingly aware of the benefits of the Bamboo offering.”
Helen Reynolds, MD and Investment Director of the Cass Entrepreneurship Fund commented:
“We have been impressed with the skills and expertise of the Bamboo CEO and his team and the strong relationships built thus far with customers and partners. We look forward to working with Robin through the next stage of Bamboo’s growth and supporting the company’s success.”
Craig Upton supports UK businesses by increasing sales growth using various marketing solutions online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to rank in organic search. Craig is also the CEO of iCONQUER, a UK based SEO Agency and has been working in the digital marketing arena for many years. A trusted SEO consultant and trainer, Craig has worked with British brands such as FT.com, djkit.com, Development Finance, Serimax and has also supported UK doctors, solicitors and property developers to gain more exposure online. Craig has gained a wealth of knowledge using Google and is committed to creating new opportunities and partnerships.
