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  • RTE advises investment into gaming lifestyle brand The Valari
  • Strategic investment planning will allow RTE to pursue a wider range of gaming lifestyle products and projects
  • Funds will immediately be available to Valari in the assistance of their debut product, The Valari, for further research and development and commercialisation

Dubai, UAE, 29th June 2022: Riva Technology and Entertainment Limited (“RTE”) is pleased to advise that it has completed its investment into gaming lifestyle brand Valari, as part of its strategy to expand its reach into the lifestyle and gaming sectors. Valari are the founders of ‘The Valari’ the first-of-its-kind gaming pillow, designed to increase a gamer’s posture and well-being. The investment will be used to help launch the brand’s debut product this July and to aid with further research and development.

The investment follows a recent Kickstarter campaign, which saw The Valari raise £80,000 in backing, helping to evaluate the product’s market fit, proving demand for the product, and providing feedback from prospective customers. An industry pioneering product, The Valari is designed to prevent ‘gamer neck’, improve general posture as well as be used multi-purposely for all consumers, as it can be used at work and for reading.

By being incorporated into RTE’s existing global infrastructure, Valari will be able to leverage itself into RTE’s multitude of existing relationships and wealth of industry knowledge. The investment will also empower Valari to bolster its growing team, provide long-term security and enable sustainable but aggressive growth as it prepares to launch into the market later this year.

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The mutually beneficial investment will offer Valari visibility across all of RTE’s social media channels as well as their website. It will also offer Valari the ability to provide a high level of customer service and have a stronger marketing campaign to expand to a wider clientele.

Paul Roy, Managing Director and CEO of RTE commented: “We are excited to invest in an innovative startup such as The Valari, which will be a game-changer in the ecosystem. Brought about by thoughtful entrepreneurs like Nadim & Hilal who spotted a solution in the ever-changing landscape in our industry, this will definitely assist with the demand for more comfortable gaming conditions for the discerned gamer.”

Hilal Kanafani, Co-Founder at The Valari said: “We are thrilled to announce our investment from RTE. With the backing & support of their incredibly talented and experienced teams, and given the ability to tap into their social reach, influencers and their huge existing global network, we are confident we will be able to grow Valari into a household brand for gaming comfort. We want to make sure every gamer can have the very best and most comfortable gaming experience.”

The Valari is set to be released on Amazon and Shopify in August 2022.

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