An Italian-born beauty brand is shaking up the already innovative and edgy digital sphere, more than doubling its global revenue to seven-figures since launching in 2016, while quadrupling its customer base over the same period. SkinLabo is currently available in more than 20 countries including Italy, the UK and Ireland, USA, France, Germany and Spain, with over 1.2 million active customers and an overall monthly growth of approx. 100,000 new customers, and more than 150,000 orders (approximately 300,000 products)!
SkinLabo has welcomed over 60,000 UK customers since launching here in 2020 – with an acquisition rate of over 10,000 new UK consumers per month.
The synergy SkinLabo has built with the public generated a gross revenue in excess of 17 million euros in 2021, with a current run rate of two million euros. The future for the company includes significant forecasted increases in global market share and new customers from around the world. In addition, the businesses’ predicted turnover is expected to hit the double-digit millions by 2026.
SkinLabo is one of Europe’s fastest growing direct to consumer beauty companies, rapidly winning major portions of the digital-beauty market across Europe and the USA and receiving a significantly higher objective valuation than better known contemporaries. The vision set for the business predicts a growth to five million customers by 2026 with gross sales increasing up to 100 million per year. SkinLabo has thrived as digital beauty’s best kept secret!
Founded by Angelo Muratore, SkinLabo is Italy’s first digital-only direct to consumer brand to offer high quality skincare and a unique beauty consultant service, without the premium price tag. Angelo has a background in luxury branding, digital marketing and investment. He became passionate about democratising beauty and skincare for all, thanks to his experiences with various start-ups as a business angel. This led to him building a highly experienced founder team from across the luxury skincare, fragrance and fashion sectors to create the SkinLabo brand and innovative business model.
“There is only one way to provide High Quality Cosmetics: a high-quality service AND products combined together, which leads to the creation of a specific beauty treatment, in order to meet the needs of our customers. It is everybody’s right to feel good in their own skin. Everyday… Our mission is to provide affordable, high-quality skincare that people genuinely love – alongside a supportive and satisfying retail experience”
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-Angelo Muratore founder & CEO SkinLabo
SkinLabo retails 100% Italian-developed formulations directly to its customers, eliminating all the unnecessary costs without effecting the product quality. This smart model enables the business to keep cost-prices reasonable and make expert, high science, and botanical formulations broadly accessible. Quality is key, and the brand takes a clean approach to skincare by choosing natural and highly effective ingredients to guarantee effective results. To date, the range encompasses more than 60 SKUs free of parabens, phthalates, triclosan, sls, peg, paraffine, mineral oils derivatives, petroleum and silicone-based ingredients, dea, tea and mea.
With a team of dedicated skincare experts always available upon request, the real key to SkinLabo’s success in the acquisition and retention process of its database is an acute focus on creating meaningful customer relationships (more than 30% are returning consumers). As a brand bringing a fresh tone to personalised skincare consultations, beauty concierges are on-hand 24/7 to support customer interactions and facilitate initial and repeat sales. SkinLabo now employs over 35 Beauty Consultants, fluent in 15 languages and able to provide market-specific customer support.
The brand is planning substantial investments in the US and UK throughout 2022.
“Solidifying our status in these integral markets is a natural next step for the business, our focus is on democratising access to skincare expertise and allowing consumers the opportunity to have a prestige experience with an accessible but quality-led brand.” says Angelo.
