∙ New two-day ‘Innovation Sprint’ for the media industry in 2023
∙ Collaboration to identify exciting opportunities harnessing Sky tech and data
∙ Invitation for AdTech firms and start-ups to join the ‘Innovation Sprint’ and incorporate their technology with Sky’s, across TV and digital platforms
London, Monday 24th October 2022: Today, Sky Media, the advertising arm of Sky has announced an inaugural ‘Innovation Sprint’ that will take place at its Osterley HQ on 26th and 27th January 2023.
Sky, a business built on innovation has a track record of both market-changing consumer products (Sky+, HD, Sky Glass) and AdTech capabilities (AdSmart, Sky AdVance, Web Attribution and upcoming Smart Sponsorships). In 2023, Sky Media’s ‘Innovation Sprint’ aims to work with the industry to build the next generation of advertising innovations.
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The two-day ‘Sprint’ will be attended by the hottest industry talent who will be nominated by media agency leadership teams. The event will be a combination of keynotes sharing inspiring thought leadership on innovation, an inside look into Sky’s processes and product roadmap for consumers and advertisers; and a competitive brief for delegates to collaborate and build ideas for future advertising solutions.
The winning teams will take part in the follow-up process as the ideas are scoped and built out, as well as winning individual Sky VIP experiences.
As a key component of the new initiative, Sky is inviting innovative AdTech companies and start-ups to pitch their ad technology to be part of the ‘Sprint’ itself. Up to five shortlisted companies will then present to the delegates at the event with the potential for the products/capabilities to be featured in the ideas that are generated.
Sky Media is committing to turning the best ideas – generated during the ‘Sprint’ – into proof of concepts with the potential to incorporate the technology in future product launches. Submissions are open from today until 24th November 2022 via https://www.skymedia.co.uk/innovation-sprint-form/. The invite is open to all ad innovative tech companies, from content creation and production to data analysis and AI – and everything in between.
Dev Sangani, Advertising Capability and Strategy Director – Sky Media UK & Europe said, “Innovation is part of our DNA at Sky, and Sky Media are always working on new products and capabilities to improve our customers’ advertising. With the Innovation Sprint, we want to collaborate with the media and ad tech worlds to address current challenges and find innovative new solutions that only Sky can deliver. We believe in better, and we believe we’re better together, which is why we want to “Sprint” with the media industry’s star performers.”
