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Rush | Business Express

Surfing, Sustainability, and a ‘Super-Volunteer’

The Wild Agency and The Biome Project (CIC) dive into a unique film collaboration with Oly Rush

Project Planet | Business Express

RUSH – A Short Film About Cleaning Up Our Coast


The Wild Agency has exciting news!  I am delighted to tell you about a short documentary called Rush’, which our sister company The Biome Project made, so please share this story on our behalf!

Rush explores the life and philosophy of ‘super-volunteer’ Oly Rush, who ditched his 9-5 job for beach cleans and record-breaking swims. Oly is responsible for removing truckloads of plastic from the Dorset coastline, all whilst training for long-distance swims to raise money.

The Wild Agency is a Dorset-based, environmentally conscious Video Marketing & PR Agency.  The Biome Project is a Community Interest Company made up of filmmakers, zoologists, marketeers and journalists, working together to create educational content about our planet and its wildlife.

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The companies surround themselves with enterprises and initiatives that form part of the local community; hence collaborating with South-coast based Project Planet and its creator Oly Rush, who refers to himself as the ‘Gentle Ginger Giant who loves to swim and surf whilst saving the earth’.

Mike Coggan, Managing Director at The Wild Agency says, “We try to make real change for a better future, harnessing the power of video to spread important messages. Oly is making waves (pun intended!) for sustainability and we are thrilled to support him as he spearheads change for vital issues, such as plastic pollution and ocean biodiversity loss. How could we not be involved?!”

He adds, “We were keen to make a film that combines cinematic storytelling with environmental volunteer work. Working with Oly Rush gave us the opportunity to use our home (the Dorset coast) as the backdrop.”

Oly says, “The impact plastic pollution and discarded fishing gear has on ocean life is devasting. In 2020 I organised a 100-mile, 10-day swim, and in 2021 I swam 65-miles non-stop around the Isle of Wight, in a record-breaking 15 hours, 9 minutes! I raised money for two local organisations; Clean Jurassic Coast CIC and Oceans to Earth CIC, who do incredible work along the coast!”

He adds; “The Biome Project brings my story to life on film, documenting my brutal swims into a literal sea of rubbish, and my efforts to clean and further protect our oceans.  We are delighted with the finished documentary, so please watch it!”

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