Sweet&Chilli, the global drinks agency with headquarters in London, Sydney and Los Angeles, has expanded the London leadership team with the appointment of Lisa Hill as Managing Director. Lisa brings a proven track record of growing and leading successful agencies within the WPP network and independent agencies, and a wealth of international experience from insight, strategy, innovation, brand consultancy, design and marketing communications.
Throughout her career, Lisa has gained incomparable international experience within EMEA and the US which she will be bringing to the London leadership team at Sweet&Chilli. Hill is an expert at developing insight driven brands and implementing communications and marketing strategies for leading global organisations including AbInbev, Apple, Barclays, BBC, Carlsberg, Coca-Cola, Diageo, FIFA, O2, PayPal, Tesco and Unilever.
Commenting on her new role, Lisa said: “I am committed to brand and business transformation through purpose-driven, people centred, collaborative partnerships to create critical, sustainable alliances with effective long-term impact. Sweet&Chilli are on a mission to shape the way people drink around the world, to build positive relationships between the brand and the on-trade community and go above and beyond to create bespoke experiences and events.”
They are truly impressive in their expertise and talent and their fresh, entrepreneurial spirit is compelling. I’m looking forward to being part of this movement and to bring my experience to help the business thrive and grow.”
Allan Gage, Sweet&Chilli Founder and CEO added: “As a leading expert and innovator in the global drinks industry, Sweet&Chilli is realising both business and personal ambitions with the launch of exciting new ventures and venues. Lisa has an exceptional track record, impressive agency experience and a unique vision. Alongside our phenomenal existing team, she will strengthen and build our organisation as we navigate our way towards a bright future.”
“Lisa joining out team adds even more credibility to our offering as an agency”, added Emma Hutchison, Sweet&Chilli’s Creative Director. “Her experience is second to none and she brings a fresh new perspective on how to achieve the best results for our clients across every aspect of our business. Swee&Chilli is on a brilliant trajectory and Lisa’s appointment is a huge part of that.”
Since launching 18 years ago as a collective of world-class drinks talent, Sweet&Chilli has grown from being a London based company to one with roots all over the globe. The team is now 90-strong with headquarters in Sydney, Los Angeles and London, where Founder Allan Gage is still at the helm as CEO. The whole team collectively possesses over 200 years behind the bar, giving them incomparable, first
hand experience of drinks strategies which really take flight. It is this insight which is then linked to carefully devised trade advocacy and brand experience campaigns for the world’s biggest drinks brands, including Johnnie Walker, Bacardi, Smirnoff, Tanqueray, Red Bull, Patron, Grey Goose, Pepsi, Asahi and Peroni.