By GUSTAVO PIRES, PRESIDENT OF SPTURIS
In an unprecedented move, São Paulo is about to witness a historic milestone with the convergence between the NFL, Formula 1, Formula E, and WEC. By becoming the first city in the world to host this prestigious quartet of competitions, the Brazilian metropolis ascends as the global epicenter of sports.
The union of these three major sports categories creates an unprecedented energetic combination. The NFL, known for its passion and intensity in American football, will ally with Formula 1, the premier category of world motorsport, Formula E, the electric car championship, and WEC, the World Endurance Championship, involving endurance races.
São Paulo: A Mega-Event Hub:
São Paulo, already dominant in three FIA categories – Formula 1, Formula E, and WEC – solidifies its status as a mega-event hub, attracting drivers, teams, and enthusiasts from around the world to its thrilling tracks. With its passion for sports and unwavering fan support, the city continues to shine as a notable center for motor racing.
Economic Impact:
The NFL regular season game in São Paulo, scheduled for 2024, is expected to generate around US$60 million (approximately R$291 million). This estimate, made by Gustavo Pires, president of SPTuris, reveals the magnitude of the economic impact generated by this unique event. It is worth noting that the four combined events have an economic impact exceeding R$3 billion for the city, surpassing the R$2 billion generated by Formula 1 this year.
Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!
By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.
Global Recognition:
São Paulo’s selection to host the three main FIA categories and be the first city in South America to receive the North American Football League reinforces its status as a global mega-event hub. The impact of these events is already being felt, as evidenced by the peak hotel occupancy in March 2023, reaching an average of 77%.
Leadership Impact:
Gustavo Pires, president of SPTuris, plays a key role in this scenario. Starting his career in the public sector at the age of 19 and now leading one of the largest events and tourism companies in Brazil, he contributes significantly to São Paulo’s consolidation as a global hub for events and tourism.
In a teamwork context, leadership influence and support play a crucial role in achieving collective goals. Under the guidance of São Paulo Mayor Ricardo Nunes, this effective commitment becomes a vital element in the synergy among team members. With his vision and expertise, Gustavo Pires has stood out as a key player in the success of events and tourism in São Paulo, contributing to the city’s consolidation as an important hub for events and tourism in Brazil and worldwide.
Uma Rajagopal has been managing the posting of content for multiple platforms since 2021, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune. Her role ensures that content is published accurately and efficiently across these diverse publications.
